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Insider Cluster (2 insiders) ·Filed Sep 2, 2026

MAX

MediaAlpha, Inc.
NEUTRAL
Impact 2/10
Horizondays Processed1mo ago
Insider cluster: 2 insiders, $628K total
Actionable Insight • Neutral

This cluster is too small to warrant a directional trade. Monitor next quarterly earnings (2.02) for any fundamental deterioration that might explain broader insider selling patterns, but the current data shows no actionable signal.

DirectionNeutral
Confidencehigh
Horizondays
Latest settled — T+20d ⚠ clustered
MAX ▼ -21.28% at T+20d
NEUTRAL call -21.28% · α vs SPY -20.09% · entry $12.22 → $9.62
Next anchor: T+60d in 4w
Latest observation: T+35 -15.54% FF3 residual α
Entry = T+0 close
Sep 2, 2026
via day close
T+1d
-1.39%
call -1.39% · α -1.01%
$12.05
settled 8w ago
T+5d
-4.66%
call -4.66% · α -3.52%
$11.65
settled 7w ago
T+20d
-21.28%
call -21.28% · α -20.09%
$9.62
settled 26d ago
T+60d
Pending
in 4w

Price Chart

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Executive Summary

Two MediaAlpha insiders — Steven Yi (officer) and director Eugene Nonko — sold a combined $628K in open-market transactions over a 7-day window. The total represents only ~0.08% of the $754M market cap, making this a routine, immaterial cluster of sales with no predictive signal.

Key Financial Metrics

Direction
selling
Total Value
$628.0K
Insiders
2

Key Facts

  • Total insider sales: $628K across 2 insiders (Steven Yi: $594K, Eugene Nonko: ~$33K)
  • Sales represent ~0.08% of MAX's $754M market cap — well below the 0.1% materiality threshold
  • Yi's sale of 48,000 shares at $12.38 is the largest single trade; Nonko's multiple small lots suggest routine portfolio management
  • Recent 30-day insider activity shows 10 sells totaling $1.2M, consistent with ongoing liquidity-driven selling

Financial Impact

Trivial — $628K is 0.08% of market cap; no material economic impact

insider ownershipfloat

Risk Factors

  • Insider selling could accelerate if fundamentals weaken, but current volume is immaterial
  • No risk of material dilution or ownership change from these trades

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC
Analyst Consensus
75% bullish (12 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-MAX-1788390583035
39 reports for MAX
Performance horizon
73% Hit rate @ T+20 8 of 11 directional calls Went positive at some point 10 of 12 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
today
144
NEUTRAL ★ 3/10
$11.88awaiting T+20—$11.88 (+0.00%)
Oct 21, 2026
5d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.88 (−4.27%)
Oct 13, 2026
13d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.88 (−13.47%)
Oct 8, 2026
18d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.88 (+17.74%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.88 (+25.71%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.88 (−12.39%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.88 (−1.97%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.88 (+1.19%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.88 (−2.78%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.88 (−2.78%)
Showing 10 of 39

US Market Status

Market Closed — Opens in 4h 59m

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Report published Sep 2, 2026