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Insider Cluster (2 insiders) ·Filed Sep 23, 2026

MAX

MediaAlpha, Inc.
NEUTRAL
Impact 2/10
Horizondays Processed1mo ago
Insider cluster: 2 insiders, $161K total
Actionable Insight • Neutral

The dollar amount is too small to signal material non-public information. Monitor next earnings for any business deterioration, but this cluster alone does not warrant action.

DirectionNeutral
Confidencehigh
Horizondays
Latest settled — T+20d
MAX ▲ +31.32% at T+20d
NEUTRAL call +31.32% · α vs SPY +31.74% · entry $9.45 → $12.41
Next anchor: T+60d in 7w
Latest observation: T+21 +36.17% FF3 residual α
Entry = T+0 close
Sep 23, 2026
via day close
T+1d
-1.90%
call -1.90% · α -2.45%
$9.27
settled 5w ago
T+5d
+2.43%
call +2.43% · α +2.85%
$9.68
settled 27d ago
T+20d
+31.32%
call +31.32% · α +31.74%
$12.41
settled 6d ago
T+60d
Pending
in 7w

Price Chart

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Executive Summary

Two MediaAlpha insiders, including the Chief Revenue Officer, sold a combined $161K in shares over a week. The CRO's $149K sale is the dominant trade, while the director's $12K sale is routine. Relative to a ~$326M market cap, the cluster represents ~0.05% of market cap, falling below the 0.1% materiality threshold.

Key Financial Metrics

Direction
selling
Total Value
$161.0K
Insiders
2

Key Facts

  • Chief Revenue Officer Cramer Keith sold 13,000 shares for $149K on 2026-09-15
  • Director Nonko Eugene sold 1,100 shares for $12K on 2026-09-22
  • Total cluster value of $161K is ~0.05% of market cap, well below the 0.1% materiality threshold
  • No 10b5-1 plan indication in the data; sales are open-market (code S)
  • No insider purchases were reported in this window

Financial Impact

~0.05% of market cap sold, trivial

insider holdings

Risk Factors

  • Insider selling could accelerate if business fundamentals weaken
  • CRO selling may be liquidity-driven or part of a pre-arranged plan not flagged in the data

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-MAX-1790207539615
39 reports for MAX
Performance horizon
73% Hit rate @ T+20 8 of 11 directional calls Went positive at some point 10 of 12 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
today
144
NEUTRAL ★ 3/10
—awaiting T+20——
Oct 21, 2026
4d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.90 (−4.11%)
Oct 13, 2026
13d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.90 (−13.66%)
Oct 8, 2026
18d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.90 (+17.94%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.90 (+25.93%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.90 (−12.58%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.90 (−2.15%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.90 (+1.36%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.90 (−2.62%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.90 (−2.62%)
Showing 10 of 39

US Market Status

Market Closed — Opens Wed (11h 55m)

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Report published Sep 23, 2026