Insider sales are below the materiality threshold and likely reflect routine portfolio diversification or tax planning. No single insider sold more than 0.04% of their likely holdings. Monitor next 10-Q for any operational deterioration that would justify a more bearish stance.
Price Chart
Executive Summary
Three MediaAlpha insiders — the CTO, CRO, and a director — sold a combined $194K in open-market sales over a week, with the CRO's $137K sale dominating. The total is ~0.06% of the $326M market cap, well below the 0.1% materiality threshold, making this a routine liquidity event.
Key Financial Metrics
Key Facts
- Three insiders sold shares in open-market transactions between Oct 12-19, 2026
- Total cluster value: $194K (0.06% of market cap)
- CRO Keith Cramer sold $137K (12K shares at $11.39)
- CTO Amy Yeh sold $35K (3K shares at $11.77)
- Director Eugene Nonko sold $22K (1.9K shares at $11.39)
- No insider purchases in the cluster
Financial Impact
Total insider sales of $194K represent 0.06% of the $326M market cap — trivial and routine
Risk Factors
- Insider sales could accelerate if business fundamentals weaken
- No purchases to signal insider confidence in the stock
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-MAX-1792633292257 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | 144 | $11.88 | awaiting T+20 | — | $11.77 (−0.93%) |
Oct 21, 2026 5d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.77 (−5.16%) |
Oct 13, 2026 14d ago | 144 | $10.47 | awaiting T+20 | — | $11.77 (−12.42%) |
Oct 8, 2026 19d ago | 144 | $10.09 | awaiting T+20 | — | $11.77 (+16.65%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.77 (+24.55%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.77 (−11.35%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.77 (−1.03%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.77 (+0.26%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
US Market Status
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