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Insider Cluster (3 insiders) ·Filed Sep 10, 2026

MAX

MediaAlpha, Inc.
BEARISH
Impact 5/10
Horizondays Processed1mo ago
Insider cluster: 3 insiders, $0.7M total
Actionable Insight ▼ Bearish

The cluster of insider selling, particularly the $594K sale by Yi Steven, is notable given its proximity to the $12M TRA buyout agreement filed on 2026-09-09. While the dollar amount is modest relative to market cap, the timing and seniority suggest insiders may have been informed of the deal. Monitor for any additional insider sales or a potential equity offering to fund the $12M payment. The cross-filing context (agreement + insider trades) is an AMPLIFIER per actuarial verdicts, supporting a slightly elevated impact.

DirectionBearish
Confidencemedium
Horizondays
Latest settled — T+20d
MAX ▼ -13.39% at T+20d
SHORT call ✓ call won +13.39% · α vs SPY +15.26% · entry $11.65 → $10.09
Next anchor: T+60d in 5w
Latest observation: T+30 +3.17% FF3 residual α
Entry = T+0 close
Sep 10, 2026
via day close
T+1d
-0.43%
call +0.43% · α -0.02%
$11.60
settled 7w ago
T+5d
-9.96%
call +9.96% · α +9.74%
$10.49
settled 6w ago
T+20d
-13.39%
call +13.39% · α +15.26%
$10.09
settled 20d ago
T+60d
Pending
in 5w

Price Chart

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Executive Summary

A cluster of insider selling at MediaAlpha (MAX) totaling $653K over the past week, led by a $594K sale by Yi Steven (See Remarks) and smaller sales by the CTO and a director. This selling occurred just after the company entered a material agreement to buy out tax receivable agreement rights for $12M, a deal insiders may have been informed of. The selling is modest relative to the $709M market cap (~0.09%), but the timing and seniority of the sellers warrant attention.

Key Financial Metrics

Direction
selling
Total Value
$653.0K
Insiders
3

Key Facts

  • Insider cluster: 3 insiders sold $653K total in open-market sales over 7 days.
  • Largest sale: Yi Steven sold 48K shares for $594K at $12.38 on 2026-09-01.
  • CTO Kuanling Amy Yeh sold 3K shares for $36K at $12.00 on 2026-09-04.
  • Director Eugene Nonko sold 1.9K shares for $23K at $11.70 on 2026-09-08.
  • One day prior (2026-09-09), the company entered a $12M agreement to buy out tax receivable agreement rights.
  • Total insider selling of $653K represents ~0.09% of the $709M market cap.

Financial Impact

Insider selling of $653K, or ~0.09% of market cap. The $12M TRA buyout is a separate cash outflow.

insider ownershipcash

Risk Factors

  • Insider selling may signal lack of confidence in near-term prospects or valuation.
  • The $12M TRA buyout reduces cash, potentially pressuring liquidity or requiring future financing.

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC
Analyst Consensus
69% bullish (13 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-MAX-1789084879410
39 reports for MAX
Performance horizon
70% Hit rate @ T+20 7 of 10 directional calls Went positive at some point 9 of 11 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
1d ago
144
NEUTRAL ★ 3/10
$11.88awaiting T+20—$11.77 (−0.93%)
Oct 21, 2026
6d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.77 (−5.16%)
Oct 13, 2026
14d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.77 (−12.42%)
Oct 8, 2026
19d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.77 (+16.65%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.77 (+24.55%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.77 (−11.35%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.77 (−1.03%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.77 (+0.26%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.77 (−3.68%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.77 (−3.68%)
Showing 10 of 39

US Market Status

Market Closed — Opens Thu (10h 22m)

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Report published Sep 10, 2026