The dollar value is too small to signal insider concern; it likely reflects routine diversification or tax planning. No trade action warranted. Monitor the next 10-Q for any fundamental deterioration that would justify a larger sell-off.
Price Chart
Executive Summary
Three MediaAlpha officers (General Counsel, CTO, and CRO) sold a total of $242K in stock over a one-week window. At 0.047% of the $516M market cap, the aggregate dollar amount is trivial and well below the materiality threshold for actionable insider signals.
Key Financial Metrics
Key Facts
- Total insider sales: $242K across 3 executives (0.047% of market cap).
- Chief Revenue Officer sold $105K, CTO sold $97K, General Counsel sold $40K.
- All sales occurred on May 15, 2025 at ~$8.05-$8.10 per share.
- No open-market purchases were filed in this window.
Financial Impact
Negligible — $242K is less than 0.05% of market cap.
Risk Factors
- Though small, a cluster of three officers selling contemporaneously could indicate caution ahead of an unknown event.
- Historical P&L for neutral reports on this ticker has been volatile, but no pattern of predictive selling emerges at this scale.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-MAX-1779490378789 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | 144 | $11.88 | awaiting T+20 | — | $11.88 (+0.00%) |
Oct 21, 2026 5d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.88 (−4.27%) |
Oct 13, 2026 13d ago | 144 | $10.47 | awaiting T+20 | — | $11.88 (−13.47%) |
Oct 8, 2026 18d ago | 144 | $10.09 | awaiting T+20 | — | $11.88 (+17.74%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.88 (+25.71%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.88 (−12.39%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.88 (−1.97%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.88 (+1.19%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.88 (−2.78%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.88 (−2.78%) |
US Market Status
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