This cluster is routine post-vesting liquidity selling — no bearish signal. Monitor the next 10-Q for any fundamental deterioration, but these sales alone do not warrant action.
Price Chart
Executive Summary
Two C-suite insiders at MediaAlpha (CTO and General Counsel) sold a combined $137K in open-market shares on May 15, 2026, following derivative exercises by the CTO. The total value is 0.03% of the $517M market cap — trivial relative to company size. The sales coincide with a vesting/option exercise event, suggesting liquidity-driven selling rather than a bearish signal.
Key Financial Metrics
Key Facts
- CTO Amy Yeh sold 12,000 shares for $97K after exercising 10,606 options at $0 (non-cash).
- GC Jeffrey Coyne sold 5,000 shares for $40K after surrendering 1,808 shares for tax withholding.
- Total open-market sales: $137K, representing 0.03% of market cap.
- CRO Keith Cramer also exercised options and sold 13,000 shares for $105K on the same day.
- All sales occurred on May 15, 2026, a single day — consistent with a blackout-window opening or vesting date.
Financial Impact
Total insider sales of $137K are immaterial relative to $517M market cap (0.03%).
Risk Factors
- Insiders may continue selling if the stock appreciates, but no evidence of coordinated bearish view.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-MAX-1779223267398 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | 144 | $11.88 | awaiting T+20 | — | $11.88 (+0.00%) |
Oct 21, 2026 5d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.88 (−4.27%) |
Oct 13, 2026 13d ago | 144 | $10.47 | awaiting T+20 | — | $11.88 (−13.47%) |
Oct 8, 2026 18d ago | 144 | $10.09 | awaiting T+20 | — | $11.88 (+17.74%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.88 (+25.71%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.88 (−12.39%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.88 (−1.97%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.88 (+1.19%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.88 (−2.78%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.88 (−2.78%) |
US Market Status
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