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Insider Cluster (3 insiders) ·Filed Mar 4, 2026

MAX

MediaAlpha, Inc.
BEARISH
Impact 6/10
Horizondays Processed7mo ago
Insider cluster: 3 insiders, $0.2M total
Actionable Insight ▼ Bearish

Monitor for potential downward pressure on shares ahead of next earnings or corporate update; consider whether this selling reflects broader concerns about growth or valuation. The participation of the CTO adds weight to the bearish signal.

DirectionBearish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
MAX ▼ -9.75% at T+60d
SHORT call ✓ call won +9.75% · α vs SPY +21.08% · entry $10.36 → $9.35
Entry = T+0 close
Mar 4, 2026
via day close
T+1d
-2.32%
call +2.32% · α +1.01%
$10.12
settled 8mo ago
T+5d
-5.98%
call +5.98% · α +3.75%
$9.74
settled 8mo ago
T+20d
-9.65%
call +9.65% · α +5.91%
$9.36
settled 7mo ago
T+60d
-9.75%
call +9.75% · α +21.08%
$9.35
settled 5mo ago

Price Chart

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Executive Summary

Over the past seven days, three insiders at MediaAlpha (MAX) sold shares in the open market, including CTO Yeh Kuanling Amy and two individuals with unclear roles (Nonko Eugene and Yi Steven). The cluster totals $1.18M in open-market sales, with the majority coming from large share disposals by Nonko Eugene and Yi Steven.

Key Financial Metrics

Direction
selling
Total Value
$1.2M
Insiders
3

Key Facts

  • Three insiders sold a combined $1.18M in shares over 7 days
  • CTO Yeh Kuanling Amy sold $31,020 of shares in an open-market transaction
  • Nonko Eugene sold $596,787 in shares across three trades, including a single sale of 48,801 shares
  • Yi Steven sold $552,766 in shares across three trades
  • All transactions were open-market sales (code S), indicating active disposition of holdings
  • Total cluster value represents ~0.18% of company's $668M market cap

Financial Impact

$1.18 million in insider selling over 7 days, representing 0.18% of market cap

insider sentimentshareholder confidence

Risk Factors

  • Insider selling may signal lack of confidence in near-term prospects
  • Concentrated selling by multiple individuals could indicate coordinated exit or response to internal information

Market Snapshot

Exchange
NYSE

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (7 trades, 7d window)cluster-MAX-1772833423810
39 reports for MAX
Performance horizon
70% Hit rate @ T+20 7 of 10 directional calls Went positive at some point 9 of 11 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
1d ago
144
NEUTRAL ★ 3/10
$11.88awaiting T+20—$11.77 (−0.93%)
Oct 21, 2026
5d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.77 (−5.16%)
Oct 13, 2026
14d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.77 (−12.42%)
Oct 8, 2026
19d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.77 (+16.65%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.77 (+24.55%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.77 (−11.35%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.77 (−1.03%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.77 (+0.26%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.77 (−3.68%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.77 (−3.68%)
Showing 10 of 39

US Market Status

Market Closed — Opens Wed (< 1m)

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Report published Mar 6, 2026