This level of selling is not unusual for a company of this size and does not signal immediate concern. Traders should monitor for additional selling in the next 30 days that could indicate broader insider sentiment deterioration.
Price Chart
Executive Summary
Yi Steven, an insider at MediaAlpha (MAX), conducted three open-market share sales over three consecutive days, selling a total of 12,000 shares for approximately $114,247. The transactions represent a routine level of insider selling with no immediate indication of distress or material non-public information.
Key Financial Metrics
Key Facts
- Yi Steven sold 12,000 shares in three equal tranches of 4,000 shares between March 23 and March 25, 2026.
- Total proceeds from the sales amounted to $114,247.20.
- All transactions were open-market sales (code S), not related to derivatives, taxes, or gifts.
- Total value represents approximately 0.019% of the company's $611M market cap — well below the 0.1% threshold for materiality.
Financial Impact
$114,247 in open-market share sales over 3 days
Risk Factors
- Continued insider selling in coming weeks could signal weakening confidence.
- Concentration of sales by a single insider may reflect personal financial planning rather than company outlook.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (3 trades, 7d window) | cluster-MAX-1774472648374 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 1d ago | 144 | $11.88 | awaiting T+20 | — | $11.77 (−0.93%) |
Oct 21, 2026 6d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.77 (−5.16%) |
Oct 13, 2026 14d ago | 144 | $10.47 | awaiting T+20 | — | $11.77 (−12.42%) |
Oct 8, 2026 19d ago | 144 | $10.09 | awaiting T+20 | — | $11.77 (+16.65%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.77 (+24.55%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.77 (−11.35%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.77 (−1.03%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.77 (+0.26%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
US Market Status
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