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Insider Cluster (2 insiders) ·Filed Jul 8, 2026

MAX

MediaAlpha, Inc.
BEARISH
Impact 4/10
Horizondays Processed3mo ago
Insider cluster: 2 insiders, $312K total
Actionable Insight ▼ Bearish

The insider selling cluster is small relative to market cap but modestly notable given the timing after a positive corporate event. Monitor for further insider sales or any subsequent Form 4 filings; if the selling accelerates, it could signal reduced confidence. The TRA liability reduction was a bullish catalyst, but the insider profit-taking suggests limited upside near-term.

DirectionBearish
Confidencemedium
Horizondays
Final — all horizons settled through T+60d
MAX ▼ -28.53% at T+60d
SHORT call ✓ call won +28.53% · α vs SPY +30.16% · entry $13.46 → $9.62
Entry = T+0 close
Jul 8, 2026
via day close
T+1d
-0.67%
call +0.67% · α +1.10%
$13.37
settled 4mo ago
T+5d
+4.61%
call -4.61% · α -4.74%
$14.08
settled 3mo ago
T+20d
-8.32%
call +8.32% · α +10.56%
$12.34
settled 3mo ago
T+60d
-28.53%
call +28.53% · α +30.16%
$9.62
settled 26d ago

Price Chart

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Executive Summary

Two MediaAlpha insiders (Director Nonko and executive Yi) sold a total of ~$1.67M in open-market transactions over a 7-day window, representing ~0.2% of market cap. The sales follow a positive 8-K (June 29) announcing a $31M TRA liability reduction, suggesting profit-taking rather than a fundamental negative signal, but the cluster of selling by multiple insiders warrants attention.

Key Financial Metrics

Direction
selling
Total Value
$1.7M
Insiders
2

Key Facts

  • Total insider sales: ~$1.67M (0.2% of $852M market cap)
  • Two insiders sold: Director Eugene Nonko (~$1.06M) and executive Steven Yi (~$614K)
  • Sales occurred 6-7 days after a positive 8-K (TRA liability reduction of $68.7M at 55% discount)
  • No open-market purchases in the cluster; all activity is selling

Financial Impact

~$1.67M in insider sales, representing 0.2% of market cap

dilutioninsider ownership

Risk Factors

  • Additional insider selling could pressure the stock
  • Insider sales may be misinterpreted as a negative signal, leading to short-term weakness

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC
Analyst Consensus
75% bullish (12 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-MAX-1783560913926
39 reports for MAX
Performance horizon
70% Hit rate @ T+20 7 of 10 directional calls Went positive at some point 9 of 11 best @ T+20▲ +19.74%Apr 15, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
today
144
NEUTRAL ★ 3/10
$11.88awaiting T+20—$11.88 (+0.00%)
Oct 21, 2026
5d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.88 (−4.27%)
Oct 13, 2026
13d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.88 (−13.47%)
Oct 8, 2026
18d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.88 (+17.74%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.88 (+25.71%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.88 (−12.39%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.88 (−1.97%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.88 (+1.19%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.88 (−2.78%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.88 (−2.78%)
Showing 10 of 39

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Report published Jul 8, 2026