The cluster of insider sales by both C-suite and board-level insiders without a clear liquidity rationale warrants caution. Monitor for any upcoming earnings release or material corporate announcement that may have prompted the selling. If the stock continues to rally without a fundamental catalyst, the selling pattern could signal a near-term top.
Price Chart
Executive Summary
A cluster of insider selling at MediaAlpha (MAX) over the past week, totaling ~$470K in open-market sales by four insiders including the CTO, CRO, a director, and an executive. While the dollar amount is modest relative to the $885M market cap (~0.05%), the breadth of participants—including two C-suite officers—elevates the signal. The selling is not clearly tied to a 10b5-1 pattern, and the cluster occurs without any disclosed material corporate event, suggesting insiders may be taking advantage of recent stock strength near $14.
Key Financial Metrics
Key Facts
- Four insiders sold shares in open-market transactions over a 7-day window: CTO, CRO, Director, and an executive.
- Total open-market sales: ~$470K, representing ~0.05% of the $885M market cap.
- Largest seller: Yi Steven (executive) sold ~$175K on July 17; CTO Yeh Kuanling Amy sold ~$42K on July 17.
- No 10b5-1 plan or regular pattern evident in the sale dates or sizes.
Financial Impact
Total insider sales of ~$470K, or ~0.05% of market cap—modest in absolute terms but notable for breadth of participants.
Risk Factors
- Insider selling may indicate management's view that the stock is fairly valued or overvalued near current levels.
- No disclosed material event to explain the cluster—selling could be opportunistic ahead of negative news.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-MAX-1784762200389 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 1d ago | 144 | $11.88 | awaiting T+20 | — | $11.77 (−0.93%) |
Oct 21, 2026 5d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.77 (−5.16%) |
Oct 13, 2026 14d ago | 144 | $10.47 | awaiting T+20 | — | $11.77 (−12.42%) |
Oct 8, 2026 19d ago | 144 | $10.09 | awaiting T+20 | — | $11.77 (+16.65%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.77 (+24.55%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.77 (−11.35%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.77 (−1.03%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.77 (+0.26%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
US Market Status
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