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Insider Cluster (4 insiders) ·Filed Jul 17, 2026

MAX

MediaAlpha, Inc.
NEUTRAL
Impact 4/10
Horizondays Processed3mo ago
Insider cluster: 4 insiders, $1.9M total
Actionable Insight • Neutral

The insider selling cluster is modest relative to market cap and does not indicate a material bearish signal. Monitor for any upcoming earnings or material events that could explain the concentrated selling by Yi Steven.

DirectionNeutral
Confidencemedium
Horizondays
Final — all horizons settled through T+60d
MAX ▼ -26.63% at T+60d
NEUTRAL call -26.63% · α vs SPY -31.47% · entry $14.27 → $10.47
Entry = T+0 close
Jul 17, 2026
via day close
T+1d
-0.56%
call -0.56% · α -1.39%
$14.19
settled 3mo ago
T+5d
-7.99%
call -7.99% · α -7.56%
$13.13
settled 3mo ago
T+20d
-11.07%
call -11.07% · α -15.19%
$12.69
settled 2mo ago
T+60d
-26.63%
call -26.63% · α -31.47%
$10.47
settled 15d ago

Price Chart

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Executive Summary

A cluster of four MediaAlpha insiders, including C-suite executives and a director, sold a total of ~$1.91M in open-market sales over a 7-day window. The selling is concentrated in the company's largest individual holder (Yi Steven, ~$1.6M) and includes the CTO and CRO, but the total value is only ~0.22% of the $878M market cap, which is modest. The selling is notable but not alarming given the modest proportionality and the company's strong analyst consensus (75% bullish).

Key Financial Metrics

Direction
selling
Total Value
$1.9M
Insiders
4

Key Facts

  • Four insiders sold ~$1.91M in open-market sales over 7 days
  • Yi Steven (largest holder) sold ~$1.62M, CTO sold $42K, CRO sold $184K, Director sold $69K
  • Total sales represent ~0.22% of $878M market cap
  • No 10b5-1 plan pattern detected; sales are clustered but not routine

Financial Impact

~$1.91M in insider sales, ~0.22% of market cap

insider ownershipfloat

Risk Factors

  • Insider selling by C-suite and largest holder could signal near-term caution
  • No clear catalyst for the selling; potential undisclosed negative news

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC
Analyst Consensus
75% bullish (12 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-MAX-1784335531227
39 reports for MAX
Performance horizon
73% Hit rate @ T+20 8 of 11 directional calls Went positive at some point 10 of 12 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
today
144
NEUTRAL ★ 3/10
$11.88awaiting T+20—$11.69 (−1.64%)
Oct 21, 2026
5d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.69 (−5.84%)
Oct 13, 2026
14d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.69 (−11.60%)
Oct 8, 2026
18d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.69 (+15.81%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.69 (+23.65%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.69 (−10.55%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.69 (−0.30%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.69 (−0.47%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.69 (−4.38%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.69 (−4.38%)
Showing 10 of 39

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Report published Jul 17, 2026