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Insider Cluster (2 insiders) ·Filed Feb 25, 2026

MAX

MediaAlpha, Inc.
BEARISH
Impact 5/10
Horizondays Processed8mo ago
Insider cluster: 2 insiders, $142K total
Actionable Insight ▼ Bearish

Traders should monitor for further insider selling, especially from executive-level insiders like Yi Steven. This cluster suggests reduced confidence amid already weak price action; consider tightening risk exposure ahead of next earnings or guidance updates.

DirectionBearish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
MAX ▼ -14.24% at T+60d
SHORT call ✓ call won +14.24% · α vs SPY +22.42% · entry $9.90 → $8.49
Entry = T+0 close
Feb 25, 2026
via day close
T+1d
+0.40%
call -0.40% · α -0.88%
$9.94
settled 8mo ago
T+5d
+4.65%
call -4.65% · α -5.81%
$10.36
settled 8mo ago
T+20d
-3.13%
call +3.13% · α -3.28%
$9.59
settled 7mo ago
T+60d
-14.24%
call +14.24% · α +22.42%
$8.49
settled 5mo ago

Price Chart

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Executive Summary

Multiple insiders at MediaAlpha, Inc. (MAX) sold shares in the past seven days, including Yi Steven who conducted three open-market sales totaling 12,000 shares for $102,202.80, and Nonko Eugene who sold 10,599 shares for $106,017.56. All transactions were direct market sales with no offsetting purchases or grants reported.

Key Financial Metrics

Direction
selling
Total Value
$208.2K
Insiders
2

Key Facts

  • Yi Steven sold 12,000 shares over three days (Feb 23–25, 2026) at prices between $7.75 and $9.00, totaling $102,202.80.
  • Nonko Eugene sold 10,599 shares on Feb 25, 2026, at $10.0026 per share, totaling $106,017.56.
  • All four transactions were open-market sales (code S), indicating active divestment by insiders.
  • Total value of the cluster: $208,220.36 in insider selling over 7 days, matching recent market data.

Financial Impact

$208,220 in insider selling over 7 days

insider ownershipinvestor sentimentshareholder dilution risk (if proceeds used for operations)

Risk Factors

  • Continued insider selling could signal deteriorating confidence in near-term prospects.
  • Lack of offsetting insider buying increases perception of negative sentiment.

Market Snapshot

Exchange
NYSE

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (4 trades, 7d window)cluster-MAX-1772109062404
39 reports for MAX
Performance horizon
70% Hit rate @ T+20 7 of 10 directional calls Went positive at some point 9 of 11 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
1d ago
144
NEUTRAL ★ 3/10
$11.88awaiting T+20—$11.77 (−0.93%)
Oct 21, 2026
5d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.77 (−5.16%)
Oct 13, 2026
14d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.77 (−12.42%)
Oct 8, 2026
19d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.77 (+16.65%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.77 (+24.55%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.77 (−11.35%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.77 (−1.03%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.77 (+0.26%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.77 (−3.68%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.77 (−3.68%)
Showing 10 of 39

US Market Status

Market Closed — Opens Wed (15h 42m)

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Report published Feb 26, 2026