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Insider Cluster (2 insiders) ·Filed Feb 25, 2026

MAX

MediaAlpha, Inc.
BEARISH
Impact 5/10
Horizondays Processed8mo ago
Insider cluster: 2 insiders, $142K total
Actionable Insight ▼ Bearish

Traders should watch for potential downward pressure on MAX shares, especially if no positive catalysts emerge ahead of next earnings. Monitor for additional insider selling or company-specific news that may have prompted the coordinated exit.

DirectionBearish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d ⚠ clustered
MAX ▼ -12.92% at T+60d
SHORT call ✓ call won +12.92% · α vs SPY +19.87% · entry $9.60 → $8.36
Entry = T+0 close
Feb 24, 2026
via day close
T+1d
+3.13%
call -3.13% · α -3.67%
$9.90
settled 8mo ago
T+5d
+6.77%
call -6.77% · α -7.87%
$10.25
settled 8mo ago
T+20d
-1.67%
call +1.67% · α -3.57%
$9.44
settled 7mo ago
T+60d
-12.92%
call +12.92% · α +19.87%
$8.36
settled 5mo ago

Price Chart

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Executive Summary

Multiple insiders at MediaAlpha, Inc. (MAX) sold shares in a concentrated 7-day window, including repeated open-market sales by Yi Steven totaling 12,000 shares and Nonko Eugene selling over 10,500 shares. The cluster represents $208,220 in total value, signaling potential lack of confidence ahead of upcoming earnings or in light of recent stock appreciation.

Key Financial Metrics

Direction
selling
Total Value
$208.2K
Insiders
2

Key Facts

  • Yi Steven sold 12,000 shares in three separate open-market transactions on Feb 23, 24, and 25, 2026, at prices ranging from $7.75 to $9.00, totaling $102,203.
  • Nonko Eugene sold 10,599 shares on Feb 25 at $10.0026 per share, totaling $106,018.
  • All four transactions were open-market sales (code S), indicating deliberate divestment, not tax-related or derivative-driven activity.
  • Total insider selling in the cluster: $208,220 over 7 days, consistent with recent 30-day trend of insider selling.

Financial Impact

$208,220 in insider selling over 7 days

insider ownershipmarket sentimentfloat dilution risk (if proceeds used for equity issuance)

Risk Factors

  • Insiders may be reacting to deteriorating business fundamentals not yet public.
  • Concentrated selling could signal lack of confidence in near-term valuation or growth outlook.

Market Snapshot

Exchange
NYSE

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (4 trades, 7d window)cluster-MAX-1772066765226
39 reports for MAX
Performance horizon
70% Hit rate @ T+20 7 of 10 directional calls Went positive at some point 9 of 11 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
today
144
NEUTRAL ★ 3/10
—awaiting T+20——
Oct 21, 2026
4d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.88 (−4.27%)
Oct 13, 2026
13d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.88 (−13.47%)
Oct 8, 2026
18d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.88 (+17.74%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.88 (+25.71%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.88 (−12.39%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.88 (−1.97%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.88 (+1.19%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.88 (−2.78%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.88 (−2.78%)
Showing 10 of 39

US Market Status

Market Closed — Opens Tue (< 1m)

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Report published Feb 25, 2026