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Insider Cluster (2 insiders) ·Filed Aug 5, 2026

MAX

MediaAlpha, Inc.
NEUTRAL
Impact 4/10
Horizondays Processed2mo ago
Insider cluster: 2 insiders, $1.0M total
Actionable Insight • Neutral

The insider sales are modest in size relative to market cap and lack a clear informational catalyst. Per academic literature, cluster sales are not reliably predictive of negative returns. Monitor for any upcoming earnings release or material corporate development that could have prompted the sales, but no immediate action warranted.

DirectionNeutral
Confidencemedium
Horizondays
Latest settled — T+20d
MAX ▼ -0.97% at T+20d
NEUTRAL call -0.97% · α vs SPY -1.57% · entry $12.34 → $12.22
Next anchor: T+60d tomorrow
Latest observation: T+55 -25.16% FF3 residual α
Entry = T+0 close
Aug 5, 2026
via day close
T+1d
+8.59%
call +8.59% · α +7.98%
$13.40
settled 3mo ago
T+5d
+7.54%
call +7.54% · α +6.32%
$13.27
settled 3mo ago
T+20d
-0.97%
call -0.97% · α -1.57%
$12.22
settled 8w ago
T+60d
Pending
tomorrow

Price Chart

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Executive Summary

Two MediaAlpha insiders sold a total of $1.01M in stock over a 7-day window, with the C-suite executive (Steven Yi) accounting for $910K of that total. The sales represent ~0.13% of the company's $758M market cap, falling in the modest range. While the cluster includes a senior executive, the dollar amount is not material relative to company size, and no other negative corporate events (earnings miss, guidance cut, restructuring) are present in the cross-filing context to suggest informed selling.

Key Financial Metrics

Direction
selling
Total Value
$1.0M
Insiders
2

Key Facts

  • Two insiders sold shares totaling $1.01M in a 7-day window
  • Steven Yi (See Remarks) sold 72,000 shares for $910K on 2026-08-03
  • Director Eugene Nonko sold 32,377 shares for $312K across multiple trades from 2026-08-03 to 2026-08-05
  • Total sales represent ~0.13% of MediaAlpha's $758M market cap
  • No recent earnings, guidance, or material corporate events in the cross-filing context to explain the sales

Financial Impact

Total insider sales of $1.01M, representing ~0.13% of market cap

insider ownership

Risk Factors

  • Insider sales could indicate a lack of confidence if followed by additional selling or negative corporate news

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC
Analyst Consensus
75% bullish (12 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-MAX-1785964820615
39 reports for MAX
Performance horizon
73% Hit rate @ T+20 8 of 11 directional calls Went positive at some point 10 of 12 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
today
144
NEUTRAL ★ 3/10
$11.88awaiting T+20—$11.69 (−1.56%)
Oct 21, 2026
5d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.69 (−5.76%)
Oct 13, 2026
14d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.69 (−11.70%)
Oct 8, 2026
18d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.69 (+15.90%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.69 (+23.75%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.69 (−10.64%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.69 (−0.38%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.69 (−0.39%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.69 (−4.30%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.69 (−4.30%)
Showing 10 of 39

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Report published Aug 5, 2026