This insider selling cluster is too small relative to market cap to carry a bearish signal. The Chief Revenue Officer's sale is likely liquidity-driven (no pattern of prior sales in the 30d window for comparison). Monitor for any C-suite selling (CEO/CFO) or an increase in selling velocity above 1% of market cap before assigning bearish weight.
Price Chart
Executive Summary
Two MediaAlpha insiders — the Chief Revenue Officer and a Director — sold a combined $209K in open-market sales over a 7-day window. The dollar amount is 0.03% of the $787M market cap, well below the 0.1% materiality threshold, making this a routine cluster. Director Nonko Eugene also sold an additional $428K in the subsequent 3 days (Aug 24-26), bringing the total 11-day insider selling to $637K (0.08% of market cap), still immaterial. No C-suite cluster selling signal is present — the CFO and CEO have not sold.
Key Financial Metrics
Key Facts
- Chief Revenue Officer Keith Cramer sold 13,000 shares at $12.76 for $166K on Aug 17
- Director Eugene Nonko sold 3,282 shares at $12.99 for $43K on Aug 24
- Total cluster value of $209K represents 0.03% of $787M market cap
- Nonko sold an additional $428K in open-market sales Aug 24-26, bringing 11-day total to $637K (0.08% of market cap)
- No CEO or CFO selling in the cluster window
- 75% of analysts rate the stock Buy or Strong Buy
Financial Impact
Total insider selling of $637K over 11 days is 0.08% of market cap — immaterial
Risk Factors
- Insider selling could accelerate if the stock continues to rise
- Director Nonko's consecutive daily sales Aug 24-26 suggest a planned 10b5-1 program, reducing informational content
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-MAX-1787781842226 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | 144 | — | awaiting T+20 | — | — |
Oct 21, 2026 4d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.88 (−4.27%) |
Oct 13, 2026 13d ago | 144 | $10.47 | awaiting T+20 | — | $11.88 (−13.47%) |
Oct 8, 2026 18d ago | 144 | $10.09 | awaiting T+20 | — | $11.88 (+17.74%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.88 (+25.71%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.88 (−12.39%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.88 (−1.97%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.88 (+1.19%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.88 (−2.78%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.88 (−2.78%) |
US Market Status
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