The insider selling is small relative to market cap and mixed with non-cash derivative exercises, making it a low-conviction signal. Monitor for any upcoming earnings or material news that could explain the timing; the recent strong historical drift on MAX reports suggests the stock may continue to move on fundamentals rather than insider activity.
Price Chart
Executive Summary
A cluster of insider selling at MediaAlpha (MAX) over the past week, totaling ~$371K in open-market sales by the CTO, CRO, and a director. The sales are modest relative to the $808M market cap (~0.05%), and the C-suite selling is partially offset by concurrent derivative exercises and tax-withholding events, suggesting a mix of liquidity and portfolio rebalancing rather than a strong bearish signal.
Key Financial Metrics
Key Facts
- CTO Yeh sold 12,000 shares for ~$163K on Aug 14
- CRO Cramer sold 13,000 shares for ~$166K on Aug 17
- Director Nonko sold ~3,300 shares for ~$42K on Aug 17
- Total open-market sales: ~$371K, or ~0.05% of $808M market cap
- CRO Cramer and CTO Yeh also exercised derivatives (non-cash) on Aug 15
- GC Coyne and CTO Thompson had tax-withholding share surrenders on Aug 15
Financial Impact
Total insider open-market sales of ~$371K, representing ~0.05% of market cap — trivial in proportion
Risk Factors
- Insider selling could accelerate if fundamentals deteriorate
- The cluster includes C-suite sales, which are more informative than director sales, but the dollar amounts are too small to be material
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-MAX-1787173799673 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | 144 | — | awaiting T+20 | — | — |
Oct 21, 2026 4d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.88 (−4.27%) |
Oct 13, 2026 13d ago | 144 | $10.47 | awaiting T+20 | — | $11.88 (−13.47%) |
Oct 8, 2026 18d ago | 144 | $10.09 | awaiting T+20 | — | $11.88 (+17.74%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.88 (+25.71%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.88 (−12.39%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.88 (−1.97%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.88 (+1.19%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.88 (−2.78%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.88 (−2.78%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Create a free account Live analysis, Telegram alerts, watchlists and the MCP server for subscribers