The insider sales are immaterial in size and likely liquidity-driven following derivative exercises. No bearish signal. Monitor for any upcoming earnings or material events that could change the narrative, but this cluster alone does not warrant action.
Price Chart
Executive Summary
Two insiders at MediaAlpha sold a total of $208K in open-market sales over a week, led by the Chief Revenue Officer ($166K sale on Aug 17). The dollar amount is 0.03% of the $807M market cap, well below the 0.1% materiality threshold, making this a routine cluster. The CRO's sale follows derivative exercises on Aug 15, suggesting a liquidity-driven pattern rather than a bearish signal. Director Nonko's smaller sale is also immaterial. The cluster is not amplified by any cross-filing context (no earnings, restatement, or late filing present).
Key Financial Metrics
Key Facts
- CRO Keith Cramer sold 13,000 shares at $12.76 for $166K on Aug 17
- Director Eugene Nonko sold 11,487 shares total at ~$12.83 for $147K on Aug 12
- Total open-market sales: $208K, representing 0.03% of $807M market cap
- Multiple executives exercised derivatives (non-cash) and surrendered shares for tax withholding on Aug 15
- No earnings, restructuring, or late filing context to amplify the cluster
Financial Impact
Total insider sales of $208K, 0.03% of market cap — trivial
Risk Factors
- Insider sales could accelerate if stock price rises further
- CRO sale may indicate personal diversification rather than company outlook
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-MAX-1787018038072 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | 144 | $11.88 | awaiting T+20 | — | $11.94 (+0.51%) |
Oct 21, 2026 5d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.94 (−3.79%) |
Oct 13, 2026 13d ago | 144 | $10.47 | awaiting T+20 | — | $11.94 (−14.04%) |
Oct 8, 2026 18d ago | 144 | $10.09 | awaiting T+20 | — | $11.94 (+18.33%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.94 (+26.35%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.94 (−12.96%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.94 (−2.49%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.94 (+1.70%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.94 (−2.29%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.94 (−2.29%) |
US Market Status
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