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Insider Cluster (2 insiders) ·Filed Aug 12, 2026

MAX

MediaAlpha, Inc.
NEUTRAL
Impact 4/10
Horizonweeks Processed2mo ago
Insider cluster: 2 insiders, $954K total
Actionable Insight • Neutral

The insider selling cluster is modest in size relative to market cap and lacks participation from the CEO or CFO, reducing its bearish signal. However, the concentrated window of director sales and the executive Yi's large single-day sale warrant monitoring for any upcoming earnings or material events.

DirectionNeutral
Confidencemedium
Horizonweeks
Latest settled — T+20d
MAX ▼ -12.21% at T+20d
NEUTRAL call -12.21% · α vs SPY -10.46% · entry $13.27 → $11.65
Next anchor: T+60d in 9d
Latest observation: T+50 -37.54% FF3 residual α
Entry = T+0 close
Aug 12, 2026
via day close
T+1d
-0.75%
call -0.75% · α -0.56%
$13.17
settled 3mo ago
T+5d
-0.75%
call -0.75% · α +1.21%
$13.17
settled 2mo ago
T+20d
-12.21%
call -12.21% · α -10.46%
$11.65
settled 7w ago
T+60d
Pending
in 9d

Price Chart

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Executive Summary

Two MediaAlpha insiders sold a combined ~$954K in stock over a 7-day window, with Director Eugene Nonko executing six open-market sales totaling ~$455K and executive Steven Yi selling $910K in a single transaction. While the total dollar value is modest at ~0.12% of the $803M market cap, the cluster includes a C-suite executive (Yi) and a director selling in a concentrated window, which warrants attention.

Key Financial Metrics

Direction
selling
Total Value
$954.0K
Insiders
2

Key Facts

  • Director Eugene Nonko sold 6 open-market lots totaling ~$455K over Aug 10-12 at prices between $12.78-$13.57
  • Executive Steven Yi sold 72,000 shares for ~$910K on Aug 3 at $12.64
  • Total cluster value of ~$954K represents ~0.12% of MAX's $803M market cap
  • No C-suite insider (CEO/CFO) participated in the selling cluster
  • Prior 30-day insider activity shows 10 sells totaling $713K, suggesting ongoing selling pattern

Financial Impact

~$954K in insider sales over 7 days, ~0.12% of market cap

insider ownershipfloat

Risk Factors

  • Insider selling could indicate caution ahead of upcoming earnings or material news
  • Director Nonko's six sales in three days suggest a deliberate reduction in position
  • Cluster sells are historically weak predictors per academic literature, limiting bearish conviction

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC
Analyst Consensus
75% bullish (12 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-MAX-1786572087705
39 reports for MAX
Performance horizon
73% Hit rate @ T+20 8 of 11 directional calls Went positive at some point 10 of 12 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
today
144
NEUTRAL ★ 3/10
$11.88awaiting T+20—$11.88 (+0.00%)
Oct 21, 2026
5d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.88 (−4.27%)
Oct 13, 2026
13d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.88 (−13.47%)
Oct 8, 2026
18d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.88 (+17.74%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.88 (+25.71%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.88 (−12.39%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.88 (−1.97%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.88 (+1.19%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.88 (−2.78%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.88 (−2.78%)
Showing 10 of 39

US Market Status

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Report published Aug 12, 2026