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Insider Cluster (2 insiders) ·Filed Apr 8, 2026

MAX

MediaAlpha, Inc.
BEARISH
Impact 6/10
Horizondays Processed6mo ago
Insider cluster: 2 insiders, $67K total
Actionable Insight ▼ Bearish

Traders should monitor for additional insider selling, especially by other C-suite executives. The timing of these sales—shortly after a major debt refinancing—raises questions about insider sentiment. While the dollar amount is modest relative to the $592M market cap (~0.024%), the involvement of the CTO adds negative signal.

DirectionBearish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
MAX ▲ +46.52% at T+60d
SHORT call ✗ call lost -46.52% · α vs SPY -36.54% · entry $9.33 → $13.67
Entry = T+0 close
Apr 8, 2026
via day close
T+1d
-3.00%
call +3.00% · α +2.93%
$9.05
settled 7mo ago
T+5d
+7.50%
call -7.50% · α -4.30%
$10.03
settled 7mo ago
T+20d
-0.54%
call +0.54% · α +8.14%
$9.28
settled 6mo ago
T+60d
+46.52%
call -46.52% · α -36.54%
$13.67
settled 4mo ago

Price Chart

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Executive Summary

Two corporate insiders at MediaAlpha, Inc. (MAX) sold shares in the past week, including CTO Amy Yeh and another insider Yi Steven, realizing a total of $142,085 in open-market transactions. This selling activity follows an 8-K filing 11 days ago disclosing a $210 million credit facility amendment and restatement, suggesting insiders may have been aware of material corporate developments.

Key Financial Metrics

Direction
selling
Total Value
$142.1K
Insiders
2

Key Facts

  • CTO Amy Yeh sold 3,000 shares at $9.25 for $27,750 in open-market transaction
  • Yi Steven sold 12,000 shares across three days (Apr 6–8) at prices between $9.34 and $9.78, totaling $114,335
  • Total insider selling in cluster: $142,085 over 7 days
  • Company recently amended and restated its credit agreement, establishing $60M revolving and $150M term loan facilities
  • Insider sales occurred immediately following material financing deal announcement

Financial Impact

$142,085 in open-market share sales by insiders

insider ownershipmarket sentimentdilution perception

Risk Factors

  • Perception of insider lack of confidence, particularly with CTO selling
  • Potential for follow-on selling by other insiders
  • Debt refinancing could signal tighter liquidity or strategic shift

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-MAX-1775854632954
39 reports for MAX
Performance horizon
70% Hit rate @ T+20 7 of 10 directional calls Went positive at some point 9 of 11 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
today
144
NEUTRAL ★ 3/10
$11.88awaiting T+20—$11.88 (+0.00%)
Oct 21, 2026
5d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.88 (−4.27%)
Oct 13, 2026
13d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.88 (−13.47%)
Oct 8, 2026
18d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.88 (+17.74%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.88 (+25.71%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.88 (−12.39%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.88 (−1.97%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.88 (+1.19%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.88 (−2.78%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.88 (−2.78%)
Showing 10 of 39

US Market Status

Market Closed — Opens in 1h 12m

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Report published Apr 10, 2026