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Insider Cluster (2 insiders) ·Filed Apr 22, 2026

MAX

MediaAlpha, Inc.
NEUTRAL
Impact 3/10
Horizondays Processed6mo ago
Insider cluster: 2 insiders, $320K total
Actionable Insight • Neutral

The insider selling is routine in scale and does not warrant a bearish read. Monitor the next earnings release for any fundamental deterioration, but this cluster alone provides no actionable signal.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
MAX ▲ +43.35% at T+60d
NEUTRAL call +43.35% · α vs SPY +38.57% · entry $9.85 → $14.12
Entry = T+0 close
Apr 21, 2026
via day close
T+1d
-3.65%
call -3.65% · α -3.26%
$9.49
settled 6mo ago
T+5d
+1.52%
call +1.52% · α +1.47%
$10.00
settled 6mo ago
T+20d
-16.35%
call -16.35% · α -19.51%
$8.24
settled 5mo ago
T+60d
+43.35%
call +43.35% · α +38.57%
$14.12
settled 3mo ago

Price Chart

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Executive Summary

Two MediaAlpha insiders (Steven Yi and Eugene Nonko) sold a combined $320K in open-market sales over a 7-day window, with the cluster extending a 30-day pattern of $1.9M in insider selling. The total cluster value is 0.05% of the $635M market cap, making it trivial in scale and unlikely to signal material non-public information.

Key Financial Metrics

Direction
selling
Total Value
$320.0K
Insiders
2

Key Facts

  • Two insiders sold $320K in open-market shares over 7 days (April 20–27, 2026)
  • Steven Yi (See Remarks) sold 4,000 shares at $9.88 on April 22
  • Eugene Nonko (Director) sold 28,000 shares at $10.04 on April 27
  • Total cluster value is 0.05% of MediaAlpha's $635M market cap
  • Prior 30-day insider activity: 10 sells totaling $1.9M
  • All transactions are open-market sales (Code S) — no non-cash transactions

Financial Impact

Total insider sales of $320K represent 0.05% of market cap — immaterial

Risk Factors

  • Insider selling could accelerate if fundamentals weaken, but current volume is trivial
  • No risk of material dilution or insider-driven price pressure

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC
Analyst Consensus
75% bullish (12 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-MAX-1777501511653
39 reports for MAX
Performance horizon
73% Hit rate @ T+20 8 of 11 directional calls Went positive at some point 10 of 12 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
today
144
NEUTRAL ★ 3/10
$11.88awaiting T+20—$11.68 (−1.73%)
Oct 21, 2026
5d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.68 (−5.92%)
Oct 13, 2026
14d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.68 (−11.51%)
Oct 8, 2026
18d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.68 (+15.71%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.68 (+23.54%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.68 (−10.45%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.68 (−0.21%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.68 (−0.55%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.68 (−4.46%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.68 (−4.46%)
Showing 10 of 39

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Report published Apr 29, 2026