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Insider Cluster (2 insiders) ·Filed Apr 15, 2026

MAX

MediaAlpha, Inc.
BEARISH
Impact 5/10
Horizondays Processed6mo ago
Insider cluster: 2 insiders, $384K total
Actionable Insight ▼ Bearish

Monitor for further insider selling, especially from C-suite executives. While the total value is not yet highly material (>0.5% of market cap), the concentration of sales among key individuals may signal caution ahead of earnings or strategic shifts.

DirectionBearish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d ⚠ clustered
MAX ▲ +40.48% at T+60d
SHORT call ✗ call lost -40.48% · α vs SPY -33.33% · entry $10.03 → $14.09
Entry = T+0 close
Apr 15, 2026
via day close
T+1d
+0.30%
call -0.30% · α +0.91%
$10.06
settled 7mo ago
T+5d
-5.38%
call +5.38% · α +6.35%
$9.49
settled 6mo ago
T+20d
-19.74%
call +19.74% · α +26.37%
$8.05
settled 6mo ago
T+60d
+40.48%
call -40.48% · α -33.33%
$14.09
settled 4mo ago

Price Chart

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Executive Summary

Two corporate insiders at MediaAlpha, Inc. (MAX) sold a combined $384,000 worth of shares in the past week, including Chief Revenue Officer Keith Cramer and director Eugene Nonko. The sales were open-market transactions, with over $287K sold by Yi Steven alone on April 20.

Key Financial Metrics

Direction
selling
Total Value
$384.0K
Insiders
2

Key Facts

  • Chief Revenue Officer Keith Cramer sold $97,000 worth of shares on April 15.
  • Director Eugene Nonko sold a total of $400K in shares across two days (April 20 and 21).
  • Yi Steven sold over $287K in shares on April 20, followed by additional sales totaling $200K on April 21 and 22.
  • Total insider selling in the last 7 days now exceeds $1.1 million, per market data snapshot.
  • All transactions were open-market sales (code 'S'), indicating deliberate divestment.

Financial Impact

$384,000 in insider selling over 7 days, representing ~0.06% of company's $628M market cap

insider ownershipmarket sentiment

Risk Factors

  • Sustained insider selling could erode investor confidence.
  • Potential for negative sentiment if sales continue ahead of next earnings release.

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-MAX-1776904761501
39 reports for MAX
Performance horizon
70% Hit rate @ T+20 7 of 10 directional calls Went positive at some point 9 of 11 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
1d ago
144
NEUTRAL ★ 3/10
$11.88awaiting T+20—$11.77 (−0.93%)
Oct 21, 2026
5d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.77 (−5.16%)
Oct 13, 2026
14d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.77 (−12.42%)
Oct 8, 2026
19d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.77 (+16.65%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.77 (+24.55%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.77 (−11.35%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.77 (−1.03%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.77 (+0.26%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.77 (−3.68%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.77 (−3.68%)
Showing 10 of 39

US Market Status

Market Closed — Opens Thu (11h 55m)

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Report published Apr 22, 2026