The level of selling is modest and within typical ranges for executive stock management; no immediate concern for traders, but continued monitoring is warranted if additional sales occur ahead of earnings or other catalysts.
Price Chart
Executive Summary
Two C-suite executives at MediaAlpha (MAX) sold shares in the past week, including the Chief Revenue Officer and Chief Technology Officer, realizing a total of $237,447 in open-market transactions. The sales are part of a broader cluster of insider selling totaling $427K over the past 30 days, representing less than 0.1% of the company's $598M market cap.
Key Financial Metrics
Key Facts
- Cramer Keith, Chief Revenue Officer, sold 10,000 shares for $96,806 on 2026-04-15
- Yeh Kuanling Amy, Chief Technology Officer, sold 3,000 shares for $27,750 on 2026-04-10
- Yi Steven sold 12,000 shares in three tranches totaling $112,891 between 2026-04-13 and 2026-04-15
- Total insider selling over 7 days: $237,447 across 5 trades
- Total insider selling over 30 days: $427K, or 0.07% of market cap
Financial Impact
$427K in insider sales over 30 days (0.07% of $598M market cap)
Risk Factors
- Perception of lack of confidence if selling continues ahead of key events
- Potential for negative sentiment if concentrated among top executives
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-MAX-1776290605974 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 1d ago | 144 | $11.88 | awaiting T+20 | — | $11.77 (−0.93%) |
Oct 21, 2026 5d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.77 (−5.16%) |
Oct 13, 2026 14d ago | 144 | $10.47 | awaiting T+20 | — | $11.77 (−12.42%) |
Oct 8, 2026 19d ago | 144 | $10.09 | awaiting T+20 | — | $11.77 (+16.65%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.77 (+24.55%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.77 (−11.35%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.77 (−1.03%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.77 (+0.26%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
US Market Status
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