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8-KPRESS-RELEASE ·Filed Sep 3, 2026

MAX

MediaAlpha, Inc.
BULLISH
Impact 6/10
Horizonweeks Processed1mo ago SEC0001818383-26-000229
Actionable Insight ▲ Bullish

The CFO transition is orderly and the guidance raise confirms strong operational momentum. Traders should watch for the Q3 2026 earnings release for actual results versus the raised guidance. The return of a former CFO who led the company through its IPO is a positive signal for strategic continuity.

DirectionBullish
Confidencehigh
Horizonweeks
Latest settled — T+20d ⚠ clustered
MAX ▼ -21.28% at T+20d
LONG call ✗ call lost -21.28% · α vs SPY -20.09% · entry $12.22 → $9.62
Next anchor: T+60d in 5w
Latest observation: T+35 -15.54% FF3 residual α
Entry = T+0 close
Sep 3, 2026
via day close
T+1d
-1.39%
call -1.39% · α -1.01%
$12.05
settled 8w ago
T+5d
-4.66%
call -4.66% · α -3.52%
$11.65
settled 7w ago
T+20d
-21.28%
call -21.28% · α -20.09%
$9.62
settled 25d ago
T+60d
Pending
in 5w

Price Chart

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Executive Summary

MediaAlpha announced a CFO transition: Pat Thompson steps down effective October 1, 2026, with former CFO Tigran Sinanyan returning to the role. The outgoing CFO confirmed no disagreement with the company. Simultaneously, the company raised Q3 2026 guidance, expecting Revenue, Contribution, and Adjusted EBITDA at or above the top end of prior ranges. The orderly succession by a known insider combined with an upward guidance revision is a net positive signal.

Key Facts

  • CFO Pat Thompson stepping down effective October 1, 2026; last day of employment October 30, 2026.
  • Tigran Sinanyan, former CFO (2015-2021) and current SVP of Finance, appointed as new CFO effective October 1, 2026.
  • Outgoing CFO confirmed the transition is not related to any disagreement on accounting, strategy, or operations.
  • Company raised Q3 2026 guidance: expects Revenue, Contribution, and Adjusted EBITDA at or above the top end of previously disclosed ranges.
  • Sinanyan receives base salary of $475,000, target bonus of 70% of base salary (starting 2027), and an initial RSU grant valued at $252,100.
  • Thompson will serve as a consultant through February 26, 2027, continuing to vest on outstanding RSUs.

Financial Impact

Q3 2026 guidance raised to at or above the top end of prior ranges; specific dollar amounts not disclosed in this filing.

revenuecontributionadjusted EBITDA

Risk Factors

  • Transition risk if Sinanyan's re-onboarding is not seamless.
  • Guidance raise may already be priced in; actual Q3 results need to confirm the trend.
  • Insider selling activity (10 sells totaling $1.2M in last 30 days) warrants monitoring for potential divergence from the positive narrative.

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC
Analyst Consensus
69% bullish (13 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 9 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (MAX) — Batch item 10001818383-26-000229
Exhibit: exhibit102transitionagreem.htm0001818383-26-000229
Exhibit: exhibit991pressrelease.htmpress-3355955
Document: max-20260902.htm0001818383-26-000229
Document: 0001818383-26-000229-index-headers.html0001818383-26-000229
Document: 0001818383-26-000229-index.html0001818383-26-000229
Document: 0001818383-26-000229.txt0001818383-26-000229
8-K Filing (MAX) — Batch item 80001818383-26-000229
PRESS-RELEASE Data (Synthetic)0001818383-26-000229
39 reports for MAX
Performance horizon
80% Hit rate @ T+20 8 of 10 directional calls Went positive at some point 10 of 11 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
today
144
NEUTRAL ★ 3/10
—awaiting T+20——
Oct 21, 2026
4d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.90 (−4.11%)
Oct 13, 2026
13d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.90 (−13.66%)
Oct 8, 2026
18d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.90 (+17.94%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.90 (+25.93%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.90 (−12.58%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.90 (−2.15%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.90 (+1.36%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.90 (−2.62%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.90 (−2.62%)
Showing 10 of 39

US Market Status

Market Closed — Opens Wed (11h 58m)

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Report published Sep 3, 2026