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8-K ·Filed Jun 29, 2026

MAX

MediaAlpha, Inc.
BULLISH
Impact 6/10
Horizonweeks Processed3mo ago SEC0001818383-26-000173
8-K Item 1.01 + 5.02 (likely routine officer/director compensation agreement)
Actionable Insight ▲ Bullish

The buyback of TRA rights at a deep discount is a clear positive for shareholders, reducing future cash leakage. Monitor next earnings for cash flow benefit from lower TRA payments and any further liability extinguishment with remaining counterparties.

DirectionBullish
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
MAX ▼ -25.30% at T+60d
LONG call ✗ call lost -25.30% · α vs SPY -28.12% · entry $12.57 → $9.39
Entry = T+0 close
Jun 29, 2026
via day close
T+1d
+1.83%
call +1.83% · α +1.97%
$12.80
settled 4mo ago
T+5d
+11.38%
call +11.38% · α +10.77%
$14.00
settled 4mo ago
T+20d
+7.96%
call +7.96% · α +8.98%
$13.57
settled 3mo ago
T+60d
-25.30%
call -25.30% · α -28.12%
$9.39
settled 5w ago

Price Chart

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Executive Summary

MediaAlpha purchased Insignia's interest in its Tax Receivable Agreement (TRA) for $31M in cash, extinguishing a $68.7M liability at a 55% discount. The deal reduces the total estimated TRA liability from $123.4M to ~$55M as of June 30, 2026, and was funded from cash on hand and borrowings under the credit facility.

Key Financial Metrics

Deal Value
$31.0M

Key Facts

  • Purchase price of $31M for Insignia's TRA interest, representing a 55% discount ($37.7M savings) to estimated value as of March 31, 2026.
  • Total estimated TRA liability reduced from $123.4M (as of March 31, 2026) to approximately $55M as of June 30, 2026.
  • Payment funded from subsidiary cash on hand and borrowings under secured revolving credit facility.

Financial Impact

Eliminated $37.7M of above-market liability; total TRA liability cut by ~55% from $123.4M to ~$55M

debt reductionliability managementfuture cash outflows

Risk Factors

  • Remaining TRA liability of ~$55M still presents future cash outflow risk.
  • Funding via credit facility adds incremental debt service costs.

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC
Analyst Consensus
75% bullish (12 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001818383-26-000173
Document: max-20260625.htm0001818383-26-000173
Document: 0001818383-26-000173-index-headers.html0001818383-26-000173
Document: 0001818383-26-000173-index.html0001818383-26-000173
Document: 0001818383-26-000173.txt0001818383-26-000173
39 reports for MAX
Performance horizon
70% Hit rate @ T+20 7 of 10 directional calls Went positive at some point 9 of 11 best @ T+60▲ +28.53%Jul 8, 2026
Filters
Rows
Reports for MAX — sortable, filterable
TypeNow
Oct 26, 2026
today
144
NEUTRAL ★ 3/10
$11.88awaiting T+20—$11.88 (+0.00%)
Oct 21, 2026
5d ago
Insider Cluster
NEUTRAL ★ 2/10
$12.41awaiting T+20—$11.88 (−4.27%)
Oct 13, 2026
13d ago
144
BEARISH ★ 5/10
$10.47awaiting T+20—$11.88 (−13.47%)
Oct 8, 2026
18d ago
144
NEUTRAL ★ 2/10
$10.09awaiting T+20—$11.88 (+17.74%)
Sep 23, 2026
4w ago
Insider Cluster
NEUTRAL ★ 2/10
$9.45 $12.41▲ +31.32%▲ +31.74%$11.88 (+25.71%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$10.57 $11.68▼ −10.50%▼ −9.30%$11.88 (−12.39%)
Sep 10, 2026
6w ago
Insider Cluster
BEARISH ★ 5/10
$11.65 $10.09▲ +13.39%▲ +15.26%$11.88 (−1.97%)
Sep 9, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.74 $10.68▼ −9.03%▼ −11.15%$11.88 (+1.19%)
Sep 3, 2026
7w ago
8-K / PRESS-RELEASE
BULLISH ★ 6/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.88 (−2.78%)
Sep 2, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$12.22 $9.62▼ −21.28%▼ −20.09%$11.88 (−2.78%)
Showing 10 of 39

US Market Status

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Report published Jun 29, 2026