This is a routine Form 144 from a director who has been steadily selling shares for months. The filing does not indicate a new negative development. Monitor for any acceleration in selling frequency or size, but this single filing is not actionable.
Price Chart
Executive Summary
Director Steven Yi filed a Form 144 to sell 48,000 shares of MediaAlpha (MAX) at an estimated ~$481,886, with the sale to occur on or after October 8, 2026. The shares were acquired via restricted stock lapse on January 30, 2022. Yi has a history of recent sales (over 376,000 shares sold between July and September 2026), making this a continuation of a consistent selling pattern rather than a new signal.
Key Facts
- Form 144 filed October 8, 2026, for 48,000 shares of MAX common stock.
- Estimated sale value: ~$481,886 (based on ~$10.04/sh).
- Shares acquired via restricted stock lapse on January 30, 2022.
- Reporting person: Steven Yi, a Director and Officer.
- Yi has sold over 376,000 shares in multiple transactions from July 13 to September 1, 2026, totaling ~$5.0M.
- This filing is a routine continuation of a pre-existing selling plan, not a new insider concern signal.
Financial Impact
~$481,886 in proposed sale (0.9% of Yi's apparent recent holdings based on prior sales).
Risk Factors
- Insider selling pattern may continue, but this filing alone is not a red flag.
- No material change in company fundamentals signaled by this filing.
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001921094-26-001083 |
| Document: 0001921094-26-001083-index.html | 0001921094-26-001083 |
| Document: 0001921094-26-001083.txt | 0001921094-26-001083 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 1d ago | 144 | $11.88 | awaiting T+20 | — | $11.88 (+0.00%) |
Oct 21, 2026 5d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.88 (−4.27%) |
Oct 13, 2026 14d ago | 144 | $10.47 | awaiting T+20 | — | $11.88 (−13.47%) |
Oct 8, 2026 19d ago | 144 | $10.09 | awaiting T+20 | — | $11.88 (+17.74%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.88 (+25.71%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.88 (−12.39%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.88 (−1.97%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.88 (+1.19%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.88 (−2.78%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.88 (−2.78%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Create a free account Live analysis, Telegram alerts, watchlists and the MCP server for subscribers