Director Nonko's persistent selling since late July 2026 (over 30 transactions) suggests a systematic diversification or liquidity plan rather than a one-time event. Monitor for any acceleration in selling pace or changes in the company's operating performance that could explain the sustained insider distribution.
Price Chart
Executive Summary
Director Eugene Nonko filed a Form 144 notice of intent to sell 31,335 shares of MediaAlpha common stock, with an approximate market value of $370,648. The shares were acquired through capital contribution and restricted stock lapses. Nonko has been selling shares consistently since late July 2026, with over 30 prior transactions totaling roughly $3.7 million in proceeds, making this filing a continuation of an ongoing selling pattern.
Key Facts
- Director Eugene Nonko filed Form 144 to sell 31,335 shares of MediaAlpha common stock.
- Estimated proceeds from the proposed sale: $370,648 at the filing date.
- Shares were acquired via capital contribution (1,311 shares on 01/30/2023), restricted stock lapse (22,023 shares on 02/15/2025), and restricted stock lapse (8,001 shares on 08/15/2026).
- Nonko has executed at least 30 prior sales between 07/27/2026 and 10/21/2026, totaling approximately $3.7 million in proceeds.
- The filing notes shares may be sold over various dates, and the sale is through Eugene Nonko and O.N.E HOLDINGS LLC.
- MediaAlpha has a market cap of $760 million; the proposed sale represents about 0.05% of shares outstanding.
- Recent insider activity (30 days) shows 10 sells totaling $572K, consistent with Nonko's pattern.
Financial Impact
Proposed sale of 31,335 shares valued at $370,648, representing approximately 0.05% of MediaAlpha's $760M market cap.
Risk Factors
- Continued insider selling by a director may signal lack of confidence or personal liquidity needs, though the pattern is consistent and gradual.
- The Form 144 is only an intent to sell; actual sales may not occur at the proposed volume or price.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001921094-26-001119 |
| Document: 0001921094-26-001119-index.html | 0001921094-26-001119 |
| Document: 0001921094-26-001119.txt | 0001921094-26-001119 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 1d ago | 144 | $11.88 | awaiting T+20 | — | $11.77 (−0.93%) |
Oct 21, 2026 5d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.77 (−5.16%) |
Oct 13, 2026 14d ago | 144 | $10.47 | awaiting T+20 | — | $11.77 (−12.42%) |
Oct 8, 2026 19d ago | 144 | $10.09 | awaiting T+20 | — | $11.77 (+16.65%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.77 (+24.55%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.77 (−11.35%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.77 (−1.03%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.77 (+0.26%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
US Market Status
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