Monitor for additional Form 144 or Form 4 filings from Nonko and other insiders. Sustained director-level selling at this pace often precedes weaker operational results or a strategic shift — watch the next quarterly filing for revenue/earnings trends.
Price Chart
Executive Summary
Director Eugene Nonko filed a Form 144 to sell 23,202 shares of MediaAlpha common stock, with an estimated aggregate market value of approximately $235,472 based on the 10/12/2026 trade date. The shares were acquired via a capital contribution on 01/30/2023 (20,001 shares) and a restricted stock lapse on 08/15/2026 (3,201 shares). Nonko has been selling consistently since July 2026 — this filing adds to a pattern of nearly daily sales totaling hundreds of thousands of dollars over the past three months, which is notable for a director.
Key Facts
- Director Eugene Nonko filed Form 144 to sell 23,202 shares of MediaAlpha common stock.
- Estimated aggregate market value of the proposed sale: ~$235,472 (based on 10/12/2026 trade date).
- Shares acquired via capital contribution (01/30/2023) and restricted stock lapse (08/15/2026).
- Nonko has been selling shares nearly daily since July 2026 — this filing lists 30+ prior sale transactions from 07/13/2026 through 09/22/2026.
- The filing states the sale occurred on 10/12/2026 but was filed on 10/13/2026 due to the Columbus Day federal holiday.
Financial Impact
Proposed sale of ~$235K in shares by a director; cumulative director sales since July 2026 exceed $4M based on the listed prior transactions.
Risk Factors
- Sustained insider selling by a director may signal lack of confidence in near-term prospects.
- The filing does not disclose the exact number of shares Nonko still holds, so the proportion of holdings being sold is unclear.
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001921094-26-001085 |
| Document: 0001921094-26-001085-index.html | 0001921094-26-001085 |
| Document: 0001921094-26-001085.txt | 0001921094-26-001085 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | 144 | $11.88 | awaiting T+20 | — | $11.88 (+0.00%) |
Oct 21, 2026 5d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.88 (−4.27%) |
Oct 13, 2026 13d ago | 144 | $10.47 | awaiting T+20 | — | $11.88 (−13.47%) |
Oct 8, 2026 18d ago | 144 | $10.09 | awaiting T+20 | — | $11.88 (+17.74%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.88 (+25.71%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.88 (−12.39%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.88 (−1.97%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.88 (+1.19%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.88 (−2.78%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.88 (−2.78%) |
US Market Status
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