The proposed sale is small and routine for an officer exercising equity compensation. Monitor for any acceleration of insider selling or a pattern of larger dispositions ahead of the next earnings report. No immediate trading action warranted.
Price Chart
Executive Summary
Jeffrey B. Coyne, an officer of MediaAlpha, filed a Form 144 on May 15, 2026, indicating intent to sell 5,000 shares of common stock with an approximate market value of $40,476. The shares were acquired through restricted stock lapses in 2024 as equity compensation. This is a modest proposed sale relative to the company's $502M market cap and follows a pattern of insider selling (6 sales totaling $698K in the past 30 days).
Key Facts
- Insider Jeffrey B. Coyne (officer) filed Form 144 to sell 5,000 shares of MediaAlpha common stock.
- Estimated proceeds from sale: ~$40,476 based on filing date price.
- Shares were acquired via restricted stock lapses on 05/15/2024 (4,341 shares) and 02/15/2024 (659 shares) as equity compensation.
- Proposed sale is small relative to market cap ($502M) and represents a routine liquidity event for an officer.
- Recent insider activity shows 6 sells totaling $698K in the past 30 days, indicating consistent insider monetization.
Financial Impact
Proposed sale of 5,000 shares valued at ~$40,476, which is less than 0.01% of market cap.
Risk Factors
- Insider selling pattern may signal lack of confidence if it intensifies.
- Form 144 is an intent to sell; actual sale may not occur or may be at different prices.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001921094-26-000492 |
| Document: 0001921094-26-000492-index.html | 0001921094-26-000492 |
| Document: 0001921094-26-000492.txt | 0001921094-26-000492 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | 144 | $11.88 | awaiting T+20 | — | $11.77 (−0.93%) |
Oct 21, 2026 5d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.77 (−5.16%) |
Oct 13, 2026 14d ago | 144 | $10.47 | awaiting T+20 | — | $11.77 (−12.42%) |
Oct 8, 2026 19d ago | 144 | $10.09 | awaiting T+20 | — | $11.77 (+16.65%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.77 (+24.55%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.77 (−11.35%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.77 (−1.03%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.77 (+0.26%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
US Market Status
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