Monitor for actual Form 4 filings to confirm execution of these sales. While routine for directors to sell vested RSUs, the cumulative volume of insider selling since January 2026 may signal reduced confidence if it accelerates ahead of earnings or macro headwinds in digital advertising.
Price Chart
Executive Summary
Eugene Nonko, a director of MediaAlpha, filed a Form 144 to notify intent to sell up to 254,100 shares, valued at approximately $2.55 million based on recent trading prices. This follows a series of prior sales totaling over $1.3 million in early 2026 and aligns with ongoing insider selling activity, including $427K in sales over the past 30 days.
Key Facts
- Eugene Nonko, a director, intends to sell up to 254,100 shares of MediaAlpha (MAX).
- The shares are valued at approximately $2,552,435 based on the filing, implying a price of ~$10.05 per share.
- Nonko has conducted multiple sales in 2026, including a block of 108,003 shares in March valued at $1.08 million.
- Total insider sales in the past 30 days amount to $427K across 10 transactions.
- Shares were acquired between April 30, 2022, and February 15, 2026, primarily through equity compensation.
Financial Impact
$2.55 million in potential insider selling
Risk Factors
- Sustained insider selling could pressure the stock if perceived as a lack of confidence.
- Potential for increased share supply in the market, especially if sold near-term.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001921094-26-000408 |
| Document: 0001921094-26-000408-index.html | 0001921094-26-000408 |
| Document: 0001921094-26-000408.txt | 0001921094-26-000408 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 1d ago | 144 | $11.88 | awaiting T+20 | — | $11.77 (−0.93%) |
Oct 21, 2026 5d ago | Insider Cluster | $12.41 | awaiting T+20 | — | $11.77 (−5.16%) |
Oct 13, 2026 14d ago | 144 | $10.47 | awaiting T+20 | — | $11.77 (−12.42%) |
Oct 8, 2026 19d ago | 144 | $10.09 | awaiting T+20 | — | $11.77 (+16.65%) |
Sep 23, 2026 4w ago | Insider Cluster | $9.45 $12.41 | ▲ +31.32% | ▲ +31.74% | $11.77 (+24.55%) |
Sep 16, 2026 5w ago | Insider Cluster | $10.57 $11.68 | ▼ −10.50% | ▼ −9.30% | $11.77 (−11.35%) |
Sep 10, 2026 6w ago | Insider Cluster | $11.65 $10.09 | ▲ +13.39% | ▲ +15.26% | $11.77 (−1.03%) |
Sep 9, 2026 6w ago | Insider Cluster | $11.74 $10.68 | ▼ −9.03% | ▼ −11.15% | $11.77 (+0.26%) |
Sep 3, 2026 7w ago | 8-K / PRESS-RELEASE | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
Sep 2, 2026 7w ago | Insider Cluster | $12.22 $9.62 | ▼ −21.28% | ▼ −20.09% | $11.77 (−3.68%) |
US Market Status
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