Insider Cluster (2 insiders) ·Filed May 20, 2026

HSY

HERSHEY CO
NEUTRAL
Impact 2/10
Horizonimmediate Processed4mo ago
Insider cluster: 2 insiders, $324K total
Actionable Insight • Neutral

The small scale of insider sales provides no tradeable signal. Monitor for larger clusters or any accompanying filings (e.g., earnings, guidance) that could indicate a material change. The stock's recent underperformance (historical T+20 alpha -15% vs SPY) suggests persistent headwinds, but this cluster does not confirm or deny them.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d
HSY ▼ -4.90% at T+60d
NEUTRAL call ✗ call lost -4.90% · α vs SPY -9.20% · entry $190.39 → $181.06
Entry anchored
May 20, 03:59 PM ET
via exchange tick
T+1d
+2.31%
call +2.31% · α +1.86%
$194.78
settled 4mo ago
T+5d
+3.49%
call +3.49% · α +1.89%
$197.04
settled 4mo ago
T+20d
-10.21%
call -10.21% · α -10.55%
$170.95
settled 4mo ago
T+60d
-4.90%
call -4.90% · α -9.20%
$181.06
settled 7w ago

Price Chart

Loading chart...

Executive Summary

A cluster of insider sales at Hershey Co (HSY) totaling ~$1.4M over 7 days, led by the Hershey Trust (10% owner) and the CFO, represents a trivial 0.004% of market cap. The CFO's open-market sale of $279K is likely routine liquidity/10b5-1 driven. No material signal from this cluster given negligible dollar amounts relative to the $39B market cap.

Key Financial Metrics

Direction
selling
Total Value
$1.4M
Insiders
2

Key Facts

  • CFO Steven Voskuil sold 1,500 shares at $186.25 for $279,375 on 2026-05-18
  • Hershey Trust (10% owner) sold 5,994 shares total across 5 transactions, total $1.12M
  • Total open-market sales: ~$1.4M, or 0.0036% of market cap
  • HSY's prior insider activity (30d) shows 10 sells totaling $1.6M, consistent with routine selling

Financial Impact

Insider sales of ~$1.4M, immaterial relative to $39.1B market cap

Risk Factors

  • No material risk from this filing; routine insider selling at negligible levels

Market Snapshot

Exchange
NYSE
Sector
Sugar & Confectionery Products
Analyst Consensus
33% bullish (30 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-HSY-1779311538068
32 reports for HSY
Performance horizon
83% Hit rate 5 of 6 directional calls best @ T+20▲ +5.37%Aug 12, 2026
Filters
Rows
Reports for HSY — sortable, filterable
TypeNow
Aug 17, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.45 $170.79▼ −6.90%▼ −5.59%$160.19 (−12.68%)
Aug 12, 2026
7w ago
Insider Cluster
BEARISH ★ 4/10
$184.23 $174.34▲ +5.37%▲ +3.47%$160.19 (+13.05%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 7, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$182.75 $173.27▼ −5.19%▼ −4.27%$160.19 (−12.34%)
Aug 6, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.02 $175.06▼ −4.35%▼ −4.95%$160.19 (−12.47%)
Jul 30, 2026
9w ago
8-K
BULLISH ★ 6/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 30, 2026
9w ago
Press Release
BULLISH ★ 7/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 29, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 27, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.39 $187.18▲ +2.07%▼ −1.31%$160.19 (−12.65%)
Showing 10 of 32

US Market Status

Market Closed — Opens Mon (64h 11m)

Subscribe to SecBot

Get Real-Time SEC Filing Intelligence

Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.

Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access
Report published May 20, 2026