SecBot SecBot
Institutional Cluster ·Filed Oct 21, 2026

HSY

HERSHEY CO
MIXED
Impact 3/10
Horizonweeks Processed6d 12h ago
Institutional cluster: 4 buyers, 3 sellers (mixed)
Actionable Insight ◆ Mixed

The divergence between a large seller (Robeco) and multiple small buyers suggests no uniform institutional thesis. Monitor upcoming earnings for fundamental catalyst that could explain the selling; the buying from smaller managers may reflect value-oriented positioning at current levels.

DirectionMixed
Confidencemedium
Horizonweeks
Latest settled: T+1d
HSY ▼ -3.42% at T+1d
NEUTRAL call -3.42% · α vs SPY -2.89% · entry $175.64 → $169.64
Next anchor: T+5d in 4h
Entry = T+0 close
Oct 21, 2026
via day close
T+1d
-3.42%
call -3.42% · α -2.89%
$169.64
settled 6d ago
T+5d
Pending
in 4h
T+20d
Pending
in 21d
T+60d
Pending
in 3mo

Executive Summary

Institutional activity in HSY during Q3 2026 shows a mixed picture: four small asset managers added $17.5M in new positions, led by Wealth Enhancement Advisory Services doubling its stake to $25.2M, while three sellers reduced holdings by $55.0M, primarily driven by Robeco Institutional Asset Management exiting 94.1% of its $55.7M position. The net selling pressure of $37.5M from a single large seller outweighs the buying, but the buying is broad-based across multiple managers.

Key Financial Metrics

Direction
mixed
Buy Value
$34.1M
Net Flow
-$37.5M

Institutional Positions

Net institutional flow: -$37.5M

▲ Buyers (4)

InstitutionActionChangePosition ValueValue Δ
Wealth Enhancement Advisory ServicesDOUBLED+166%$25.2M$16.1M
Davenport & CoADD+28.3%$4.6M$604.0K
Concurrent Investment AdvisorsADD+36.8%$2.0M$367.0K
AssetmarkADD+41.5%$2.4M$512.0K

▼ Sellers (3)

InstitutionActionChangePrev ValueValue Δ
Robeco Institutional Asset Management B.v.NEAR_EXIT-94.1%$55.7M-$52.7M
Mather GroupNEAR_EXIT-82.5%$2.6M-$2.2M
Prime Capital Investment AdvisorsTRIM-30%$345.0K-$128.0K

Key Facts

  • 4 buyers added $17.5M in net new positions; 3 sellers reduced by $55.0M
  • Wealth Enhancement Advisory Services doubled its stake from $9.1M to $25.2M (+166%)
  • Robeco Institutional Asset Management nearly exited its $55.7M position, selling 94.1% of shares
  • Net institutional flow was negative $37.5M (sellers outweighed buyers)
  • All participants are asset managers; no activist, quant, or family office funds detected

Financial Impact

Net institutional selling of $37.5M in Q3 2026, with $55.0M in total sell-side reductions versus $17.5M in buy-side additions

institutional ownershipfloat

Risk Factors

  • 13F data is 45+ days stale; positions may have been unwound since quarter-end
  • Single large seller (Robeco) dominates the net flow; its exit may signal a fundamental concern not shared by smaller buyers
  • All participants are asset managers, not activist or event-driven funds, reducing signal strength

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 institutional 13F filing from SEC EDGAR.

DocumentAccession Number
INST-CLUSTER Data (Synthetic)inst-cluster-HSY-2026-Q3
34 reports for HSY
Performance horizon
67% Hit rate @ T+20 4 of 6 directional calls Went positive at some point 5 of 6 best @ T+20▲ +6.88%Aug 12, 2026
Filters
Rows
Reports for HSY, sortable and filterable
TypeNow
Oct 21, 2026
6d ago
Institutional Cluster
MIXED ★ 3/10
$175.64awaiting T+20awaiting T+20No price
Oct 1, 2026
26d ago
Press Release
NEUTRAL ★ 2/10
$159.30awaiting T+20awaiting T+20No price
Aug 17, 2026
10w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.45 $170.79▼ −6.90%▼ −5.59%No price
Aug 12, 2026
10w ago
Insider Cluster
BEARISH ★ 4/10
$186.12 $173.32▲ +6.88%▲ +5.13%No price
Aug 10, 2026
11w ago
Insider Cluster
NEUTRAL ★ 3/10
$181.98 $172.19▼ −5.38%▼ −4.32%No price
Aug 10, 2026
11w ago
Insider Cluster
NEUTRAL ★ 2/10
$181.98 $172.19▼ −5.38%▼ −4.32%No price
Aug 7, 2026
11w ago
Insider Cluster
NEUTRAL ★ 2/10
$182.75 $173.27▼ −5.19%▼ −4.27%No price
Aug 6, 2026
11w ago
Insider Cluster
NEUTRAL ★ 2/10
$182.35 $173.15▼ −5.05%▼ −4.65%No price
Jul 30, 2026
12w ago
8-K
BULLISH ★ 6/10
$177.23 $181.32▲ +2.31%▼ −1.66%No price
Jul 30, 2026
12w ago
Press Release
BULLISH ★ 7/10
$177.23 $181.32▲ +2.31%▼ −1.66%No price
Showing 10 of 34

US Market Status

Market Closed · Opens in 5h 6m

Subscribe to SecBot

Get Real-Time SEC Filing Intelligence

Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.

Create a free account Live analysis, Telegram alerts, watchlists and the MCP server for subscribers
Report published Oct 21, 2026