The insider selling is too small to be a meaningful signal. No action warranted. Focus on the company's organic volume decline (-8% in Q2) and updated guidance for 3%-3.5% organic sales growth, not this immaterial selling activity.
Price Chart
Executive Summary
Multiple insiders at Hershey (HSY) sold a total of ~$6.65M in shares over the past week, representing just ~0.02% of the company's $36.6B market cap. The selling is dominated by the Hershey Trust (10% owner) and includes modest sales from the CFO and VP/CAO. Given the trivial size relative to market cap, this cluster carries no material bearish signal.
Key Financial Metrics
Key Facts
- Total insider open-market sales of ~$6.65M across 3 insiders (Hershey Trust, CFO Steven Voskuil, VP/CAO Jennifer McCalman).
- Hershey Trust sold ~$6.35M in 18 trades over Aug 4-7; CFO sold $171K; VP/CAO sold $128K.
- Selling represents ~0.02% of HSY's $36.6B market capitalization.
- Cluster occurred 11 days after a strong Q2 earnings beat (adj. EPS $1.90 vs $1.43 consensus).
- CFO and VP/CAO each sold less than 1,000 shares — routine post-earnings diversification.
Financial Impact
Total insider selling of ~$6.65M, or ~0.02% of HSY's $36.6B market cap — minimal financial impact.
Risk Factors
- Insider selling is negligible relative to market cap and does not change the fundamental outlook.
- Hershey Trust continues to be a steady seller; monitor for sustained acceleration.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-HSY-1786392432427 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 17, 2026 6w ago | Insider Cluster | $183.45 $170.79 | ▼ −6.90% | ▼ −5.59% | $160.19 (−12.68%) |
Aug 12, 2026 7w ago | Insider Cluster | $184.23 $174.34 | ▲ +5.37% | ▲ +3.47% | $160.19 (+13.05%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 7, 2026 8w ago | Insider Cluster | $182.75 $173.27 | ▼ −5.19% | ▼ −4.27% | $160.19 (−12.34%) |
Aug 6, 2026 8w ago | Insider Cluster | $183.02 $175.06 | ▼ −4.35% | ▼ −4.95% | $160.19 (−12.47%) |
Jul 30, 2026 9w ago | 8-K | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 30, 2026 9w ago | Press Release | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 29, 2026 9w ago | Insider Cluster | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 27, 2026 9w ago | Insider Cluster | $183.39 $187.18 | ▲ +2.07% | ▼ −1.31% | $160.19 (−12.65%) |
US Market Status
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