Ignore this filing. The sell-side signal from CFO and trust sales is too small to be actionable. Monitor the company's upcoming quarterly earnings for fundamental trends — past cluster reports on HSY have been net bearish, but this specific cluster carries no information content.
Price Chart
Executive Summary
Over the past week, CFO Steven Voskuil and the Milton Hershey School trust sold a combined $1.07M in HSY shares. At ~0.003% of HSY's $38.9B market cap, the dollar volume is trivial. The trust's sales are continuous—likely routine portfolio rebalancing—while the CFO's sale is a modest single-day liquidity event. No material information signal here.
Key Financial Metrics
Key Facts
- Total insider sales: $1.07M, representing ~0.003% of HSY's $38.9B market cap
- CFO Steven Voskuil sold 1,500 shares for $279K on 2026-05-18 in an open-market sale
- Hershey Trust Co. trustee sold 5,421 shares total across three dates for $1.02M
- All sales were open-market transactions; no open-market purchases occurred
- Historical calibration for this segment shows a -7.17% average T+20 return across past reports, with a 22% win rate — past bullish/mixed calls have been net unprofitable
Financial Impact
Insider selling of $1.07M — immaterial against $38.9B market cap
Risk Factors
- Past cluster calls on HSY have underperformed significantly (avg -7.17% T+20, 22% win rate) — but this filing is a neutral null event, not a directional call
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-HSY-1779221457808 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 17, 2026 6w ago | Insider Cluster | $183.45 $170.79 | ▼ −6.90% | ▼ −5.59% | $160.19 (−12.68%) |
Aug 12, 2026 7w ago | Insider Cluster | $184.23 $174.34 | ▲ +5.37% | ▲ +3.47% | $160.19 (+13.05%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 7, 2026 8w ago | Insider Cluster | $182.75 $173.27 | ▼ −5.19% | ▼ −4.27% | $160.19 (−12.34%) |
Aug 6, 2026 8w ago | Insider Cluster | $183.02 $175.06 | ▼ −4.35% | ▼ −4.95% | $160.19 (−12.47%) |
Jul 30, 2026 9w ago | 8-K | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 30, 2026 9w ago | Press Release | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 29, 2026 9w ago | Insider Cluster | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 27, 2026 9w ago | Insider Cluster | $183.39 $187.18 | ▲ +2.07% | ▼ −1.31% | $160.19 (−12.65%) |
US Market Status
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