Monitor for additional open-market selling by the Hershey Trust or insiders; current activity is within normal ranges and not indicative of distress, but sustained selling could signal reduced confidence.
Price Chart
Executive Summary
The Hershey Trust Co, trustee for Milton Hershey School, conducted open-market sales of HSY shares totaling approximately $439,385 over four days, while several C-suite executives had shares withheld for tax purposes. The sales represent a routine divestment by the trust, while the tax withholdings are non-cash events tied to equity compensation.
Key Financial Metrics
Key Facts
- Hershey Trust Co sold 2,087 shares in open-market transactions from March 20–24, 2026, totaling $439,385.
- Seven C-suite executives had shares withheld for tax obligations on March 19, 2026, totaling $1.2 million in value, but these are non-cash transactions (Form 4 code F).
- The total open-market sales by the trust represent only 0.001% of HSY's $43.6B market cap, indicating minimal market impact.
- No insider purchases were reported in the cluster.
Financial Impact
$439,385 in open-market sales by Hershey Trust; $1.2M in tax-related share withholdings by executives (non-cash)
Risk Factors
- Perception risk if media mischaracterizes tax withholdings as insider selling.
- Ongoing trust divestments could lead to gradual ownership dilution over time.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (11 trades, 7d window) | cluster-HSY-1774469918059 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 17, 2026 6w ago | Insider Cluster | $183.45 $170.79 | ▼ −6.90% | ▼ −5.59% | $160.19 (−12.68%) |
Aug 12, 2026 7w ago | Insider Cluster | $184.23 $174.34 | ▲ +5.37% | ▲ +3.47% | $160.19 (+13.05%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 7, 2026 8w ago | Insider Cluster | $182.75 $173.27 | ▼ −5.19% | ▼ −4.27% | $160.19 (−12.34%) |
Aug 6, 2026 8w ago | Insider Cluster | $183.02 $175.06 | ▼ −4.35% | ▼ −4.95% | $160.19 (−12.47%) |
Jul 30, 2026 9w ago | 8-K | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 30, 2026 9w ago | Press Release | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 29, 2026 9w ago | Insider Cluster | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 27, 2026 9w ago | Insider Cluster | $183.39 $187.18 | ▲ +2.07% | ▼ −1.31% | $160.19 (−12.65%) |
US Market Status
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