No red flags in this cluster — selling is within historical norms and primarily driven by the Hershey Trust, which routinely manages shareholdings. No signal of distress or negative sentiment. Traders should monitor for any deviation from this pattern in future filings, especially if C-suite executives increase open-market selling materially.
Price Chart
Executive Summary
The Hershey Trust Co., trustee for Milton Hershey School, sold 5,193 shares worth $1.098M in open-market transactions over three days, while CFO Steven Voskuil sold 1,500 shares worth $325K. President Matthew Archambault had 3,318 shares withheld for taxes, a non-cash event. The cluster is dominated by routine insider selling, with the Trust accounting for the majority of the volume.
Key Financial Metrics
Key Facts
- Hershey Trust Co. sold 5,193 shares in three separate open-market transactions totaling $1.098M over March 18–20.
- CFO Steven Voskuil sold 1,500 shares for $325,065 in an open-market transaction on March 18.
- President Matthew Archambault had 3,318 shares withheld for taxes, valued at $698,704 — a non-cash, routine compensation-related event.
- Total open-market selling by insiders: $1.423M over 7 days, consistent with recent 30-day trend of $1.4M in sales.
- All transactions are within normal ranges and not indicative of unusual or coordinated activity.
Financial Impact
$1.423M in open-market sales over 7 days (0.0033% of $42.6B market cap), plus $698K in tax withholding (non-cash).
Risk Factors
- Perception risk if media mischaracterizes the Trust's routine sales as insider concern.
- Future escalation in C-suite selling could signal weakening confidence.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (5 trades, 7d window) | cluster-HSY-1774296808098 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 17, 2026 6w ago | Insider Cluster | $183.45 $170.79 | ▼ −6.90% | ▼ −5.59% | $160.19 (−12.68%) |
Aug 12, 2026 7w ago | Insider Cluster | $184.23 $174.34 | ▲ +5.37% | ▲ +3.47% | $160.19 (+13.05%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 7, 2026 8w ago | Insider Cluster | $182.75 $173.27 | ▼ −5.19% | ▼ −4.27% | $160.19 (−12.34%) |
Aug 6, 2026 8w ago | Insider Cluster | $183.02 $175.06 | ▼ −4.35% | ▼ −4.95% | $160.19 (−12.47%) |
Jul 30, 2026 9w ago | 8-K | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 30, 2026 9w ago | Press Release | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 29, 2026 9w ago | Insider Cluster | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 27, 2026 9w ago | Insider Cluster | $183.39 $187.18 | ▲ +2.07% | ▼ −1.31% | $160.19 (−12.65%) |
US Market Status
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