This insider cluster provides no directional signal for HSY given the trivial dollar amounts. The Hershey Trust's routine portfolio sales are not informative for trading. Monitor HSY's next quarterly earnings for fundamental business trends instead.
Price Chart
Executive Summary
Hershey Co insiders executed a cluster of open-market sales totaling ~$376K, with a director selling $22K worth and the Hershey Trust (10% owner) selling $353K. The amounts represent just 0.001% of HSY's $34.8B market cap, making the selling immaterial. Cross-filing context shows additional trust selling of ~$5.2M over the same window, but even that is only 0.015% of market cap and likely reflects routine portfolio management for the Milton Hershey School.
Key Financial Metrics
Key Facts
- Director Cordel Robbin-Coker sold 124 shares for $22K on 2026-07-02
- Hershey Trust (10% owner) sold 2,000 shares for $353K on 2026-07-08
- Total insider selling in the cluster: $376K, or 0.001% of market cap
- No insider purchases in the cluster
- Hershey Trust sales are consistent with funding obligations for Milton Hershey School
Financial Impact
$376K in insider selling, negligible relative to $34.8B market cap
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-HSY-1783713821895 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 17, 2026 6w ago | Insider Cluster | $183.45 $170.79 | ▼ −6.90% | ▼ −5.59% | $160.19 (−12.68%) |
Aug 12, 2026 7w ago | Insider Cluster | $184.23 $174.34 | ▲ +5.37% | ▲ +3.47% | $160.19 (+13.05%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 7, 2026 8w ago | Insider Cluster | $182.75 $173.27 | ▼ −5.19% | ▼ −4.27% | $160.19 (−12.34%) |
Aug 6, 2026 8w ago | Insider Cluster | $183.02 $175.06 | ▼ −4.35% | ▼ −4.95% | $160.19 (−12.47%) |
Jul 30, 2026 9w ago | 8-K | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 30, 2026 9w ago | Press Release | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 29, 2026 9w ago | Insider Cluster | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 27, 2026 9w ago | Insider Cluster | $183.39 $187.18 | ▲ +2.07% | ▼ −1.31% | $160.19 (−12.65%) |
US Market Status
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