Insider Cluster (2 insiders) ·Filed Jul 8, 2026

HSY

HERSHEY CO
NEUTRAL
Impact 2/10
Horizondays Processed2mo ago
Insider cluster: 2 insiders, $784K total
Actionable Insight • Neutral

Insider sales are too small to be informative. Monitor for any upcoming earnings or material events that could move the stock. The Hershey Trust's periodic selling is a known liquidity pattern; no bearish read-through.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
HSY ▼ -9.63% at T+60d
NEUTRAL call ✗ call lost -9.63% · α vs SPY -11.94% · entry $174.41 → $157.61
Entry anchored
Jul 7, 03:59 PM ET
via exchange tick
T+1d
-1.58%
call -1.58% · α -2.43%
$171.65
settled 3mo ago
T+5d
-1.69%
call -1.69% · α -2.55%
$171.46
settled 3mo ago
T+20d
+2.96%
call +2.96% · α -0.31%
$179.58
settled 8w ago
T+60d
-9.63%
call -9.63% · α -11.94%
$157.61
settled 2d ago

Price Chart

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Executive Summary

Hershey Trust Co (10% owner) and a director sold a combined $784K in HSY stock over a 7-day window. At $35.4B market cap, this represents ~0.002% of shares outstanding — a trivial amount unlikely to reflect informed negative sentiment.

Key Financial Metrics

Direction
selling
Total Value
$784.0K
Insiders
2

Key Facts

  • Two insiders sold: Hershey Trust Co (10% owner, $762K) and Director Robbin-Coker Cordel ($22K)
  • Total open-market sales: $784K, 0.002% of market cap
  • No C-suite executives participated in the selling
  • Sales are routine in size and pattern for a 10% owner; no material information signal

Financial Impact

Trivial — $784K represents 0.002% of $35.4B market cap

dilution

Risk Factors

  • Sustained selling by the Hershey Trust could indicate portfolio rebalancing unrelated to business fundamentals
  • No C-suite buying to offset the selling — lack of bullish insider signal

Market Snapshot

Exchange
NYSE
Sector
Sugar & Confectionery Products
Analyst Consensus
39% bullish (28 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-HSY-1783577611017
32 reports for HSY
Performance horizon
83% Hit rate 5 of 6 directional calls best @ T+20▲ +5.37%Aug 12, 2026
Filters
Rows
Reports for HSY — sortable, filterable
TypeNow
Aug 17, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.45 $170.79▼ −6.90%▼ −5.59%$160.19 (−12.68%)
Aug 12, 2026
7w ago
Insider Cluster
BEARISH ★ 4/10
$184.23 $174.34▲ +5.37%▲ +3.47%$160.19 (+13.05%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 7, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$182.75 $173.27▼ −5.19%▼ −4.27%$160.19 (−12.34%)
Aug 6, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.02 $175.06▼ −4.35%▼ −4.95%$160.19 (−12.47%)
Jul 30, 2026
9w ago
8-K
BULLISH ★ 6/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 30, 2026
9w ago
Press Release
BULLISH ★ 7/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 29, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 27, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.39 $187.18▲ +2.07%▼ −1.31%$160.19 (−12.65%)
Showing 10 of 32

US Market Status

Market Closed — Opens Mon (64h 12m)

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Report published Jul 9, 2026