Insider Cluster (2 insiders) ·Filed Jul 6, 2026

HSY

HERSHEY CO
NEUTRAL
Impact 2/10
Horizonimmediate Processed2mo ago
Insider cluster: 2 insiders, $603K total
Actionable Insight • Neutral

This cluster is too small to signal any material change in insider sentiment. Monitor for larger-scale selling by the Hershey Trust or C-suite insiders, but no immediate trading action is warranted.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d
HSY ▼ -10.42% at T+60d
NEUTRAL call ✗ call lost -10.42% · α vs SPY -12.42% · entry $175.95 → $157.61
Entry anchored
Jul 6, 03:59 PM ET
via exchange tick
T+1d
-0.88%
call -0.88% · α -0.57%
$174.41
settled 3mo ago
T+5d
-2.55%
call -2.55% · α -3.10%
$171.46
settled 3mo ago
T+20d
+0.98%
call +0.98% · α -0.35%
$177.67
settled 2mo ago
T+60d
-10.42%
call -10.42% · α -12.42%
$157.61
settled 3d ago

Price Chart

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Executive Summary

A cluster of insider selling at Hershey (HSY) totaling $603K was filed, consisting of a director's small sale ($22K) and the Hershey Trust's routine sales ($581K). The dollar amount is negligible relative to the $36.9B market cap (0.0016%), making this a routine, non-informative event.

Key Financial Metrics

Direction
selling
Total Value
$603.0K
Insiders
2

Key Facts

  • Total open-market sales of $603K, all by the Hershey Trust (10% owner) and one director.
  • Director Robbin-Coker sold 124 shares for $22K; Hershey Trust sold ~3.2K shares for $581K.
  • Multiple directors received non-cash stock grants (251-391 shares each) on July 1, 2026, with no economic impact.
  • No C-suite executives participated in the selling cluster.

Financial Impact

Trivial — $603K represents 0.0016% of HSY's $36.9B market cap.

Risk Factors

  • No material risks identified from this filing.

Market Snapshot

Exchange
NYSE
Sector
Sugar & Confectionery Products
Analyst Consensus
39% bullish (28 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-HSY-1783410124967
32 reports for HSY
Performance horizon
83% Hit rate 5 of 6 directional calls best @ T+20▲ +5.37%Aug 12, 2026
Filters
Rows
Reports for HSY — sortable, filterable
TypeNow
Aug 17, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.45 $170.79▼ −6.90%▼ −5.59%$160.19 (−12.68%)
Aug 12, 2026
7w ago
Insider Cluster
BEARISH ★ 4/10
$184.23 $174.34▲ +5.37%▲ +3.47%$160.19 (+13.05%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 7, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$182.75 $173.27▼ −5.19%▼ −4.27%$160.19 (−12.34%)
Aug 6, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.02 $175.06▼ −4.35%▼ −4.95%$160.19 (−12.47%)
Jul 30, 2026
9w ago
8-K
BULLISH ★ 6/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 30, 2026
9w ago
Press Release
BULLISH ★ 7/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 29, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 27, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.39 $187.18▲ +2.07%▼ −1.31%$160.19 (−12.65%)
Showing 10 of 32

US Market Status

Market Closed — Opens Mon (64h 12m)

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Report published Jul 7, 2026