The selling is insignificant in dollar terms and likely reflects routine portfolio management by the Trust (Milton Hershey School funding) and a small CFO sale. Monitor for any acceleration of Trust sales, which could indicate distribution pressure, but no immediate trading signal.
Price Chart
Executive Summary
Insider cluster at Hershey shows CFO Steven Voskuil and the Hershey Trust (10% owner) selling shares. Voskuil sold $255K worth, and the Trust sold $97K in the reported cluster, with an additional ~$6.8M in Trust sales from the prior week. The combined sales are less than 0.02% of the $37.2B market cap, making the activity trivial and likely routine.
Key Financial Metrics
Key Facts
- CFO Steven Voskuil sold 1,500 shares at $170 for $255K on 2026-07-20.
- Hershey Trust (10% owner) sold 544 shares at $177.40 for $97K on 2026-07-27.
- Additional Hershey Trust sales of ~$6.8M occurred in the same week (20 open-market trades from Jul 24-29).
- Total insider sales of $352K (reported cluster) are trivial relative to $37.2B market cap (0.0009%).
Financial Impact
Insider sales of $352K in reported cluster, with additional $6.8M in Trust sales; combined ~$7.1M is negligible relative to $37.2B market cap.
Risk Factors
- Continued selling by the Hershey Trust could create incremental downward pressure over time.
- CFO sale, while small, may precede other insider activity if the trend broadens.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-HSY-1785358897778 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 17, 2026 6w ago | Insider Cluster | $183.45 $170.79 | ▼ −6.90% | ▼ −5.59% | $160.19 (−12.68%) |
Aug 12, 2026 7w ago | Insider Cluster | $184.23 $174.34 | ▲ +5.37% | ▲ +3.47% | $160.19 (+13.05%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 7, 2026 8w ago | Insider Cluster | $182.75 $173.27 | ▼ −5.19% | ▼ −4.27% | $160.19 (−12.34%) |
Aug 6, 2026 8w ago | Insider Cluster | $183.02 $175.06 | ▼ −4.35% | ▼ −4.95% | $160.19 (−12.47%) |
Jul 30, 2026 9w ago | 8-K | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 30, 2026 9w ago | Press Release | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 29, 2026 9w ago | Insider Cluster | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 27, 2026 9w ago | Insider Cluster | $183.39 $187.18 | ▲ +2.07% | ▼ −1.31% | $160.19 (−12.65%) |
US Market Status
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