Insider Cluster (2 insiders) ·Filed Jul 21, 2026

HSY

HERSHEY CO
NEUTRAL
Impact 2/10
Horizondays Processed2mo ago
Insider cluster: 2 insiders, $326K total
Actionable Insight • Neutral

Insider activity is trivial and provides no directional signal. Monitor upcoming earnings or material corporate events for real trading cues.

DirectionNeutral
Confidencehigh
Horizondays
Latest settled — T+20d
HSY ▲ +7.51% at T+20d
NEUTRAL call ✓ call won +7.51% · α vs SPY +4.95% · entry $170.63 → $183.45
Next anchor: T+60d in 11d
Latest observation: T+50 +1.60% FF3 residual α
Entry anchored
Jul 20, 03:59 PM ET
via exchange tick
T+1d
+1.00%
call +1.00% · α +1.11%
$172.33
settled 2mo ago
T+5d
+5.60%
call +5.60% · α +6.83%
$180.19
settled 2mo ago
T+20d
+7.51%
call +7.51% · α +4.95%
$183.45
settled 7w ago
T+60d
—
call — · α —
—
in 11d

Price Chart

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Executive Summary

Two insiders sold a combined $326K in HSY shares, representing less than 0.001% of market cap. The CFO's sale is modest and the Trust's sales are routine. No material signal for traders.

Key Financial Metrics

Direction
selling
Total Value
$326.0K
Insiders
2

Key Facts

  • CFO Steven Voskuil sold 1,500 shares for $255K on 2026-07-20
  • Hershey Trust Co (10% owner) sold 401 shares for $71K on 2026-07-17
  • Total insider sales of $326K represent ~0.001% of HSY's $34.6B market cap
  • No 10b5-1 pattern or clustering beyond these two small transactions

Financial Impact

Insider sales of $326K are negligible relative to $34.6B market cap

Risk Factors

  • Insider sales are not predictive at this scale; no bearish signal
  • Historical HSY insider cluster reports have shown poor predictive accuracy (29% win rate at T+20)

Market Snapshot

Exchange
NYSE
Sector
Sugar & Confectionery Products
Analyst Consensus
39% bullish (28 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-HSY-1784700330728
32 reports for HSY
Performance horizon
83% Hit rate 5 of 6 directional calls best @ T+20▲ +5.37%Aug 12, 2026
Filters
Rows
Reports for HSY — sortable, filterable
TypeNow
Aug 17, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.45 $170.79▼ −6.90%▼ −5.59%$160.19 (−12.68%)
Aug 12, 2026
7w ago
Insider Cluster
BEARISH ★ 4/10
$184.23 $174.34▲ +5.37%▲ +3.47%$160.19 (+13.05%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 7, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$182.75 $173.27▼ −5.19%▼ −4.27%$160.19 (−12.34%)
Aug 6, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.02 $175.06▼ −4.35%▼ −4.95%$160.19 (−12.47%)
Jul 30, 2026
9w ago
8-K
BULLISH ★ 6/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 30, 2026
9w ago
Press Release
BULLISH ★ 7/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 29, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 27, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.39 $187.18▲ +2.07%▼ −1.31%$160.19 (−12.65%)
Showing 10 of 32

US Market Status

Market Closed — Opens Mon (38h 38m)

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Report published Jul 22, 2026