No material insider selling signal detected. The small open-market sales are within normal ranges and dwarfed by the non-cash grants. Traders should focus on fundamentals and macro factors rather than this cluster.
Price Chart
Executive Summary
Hershey Co. insiders executed 18 transactions over the past 7 days, primarily involving non-cash share grants and tax-related share withholdings. The only open-market sales were by two executives totaling $621,692, which is less than 0.002% of the company's $46.9B market cap and consistent with routine post-grant tax settlements and portfolio management.
Key Financial Metrics
Key Facts
- CEO and six other C-suite executives received non-cash stock awards totaling 73,933 shares valued at $0 (grant date value).
- Two open-market sales occurred: Jason Reiman (SVP Supply Chain) sold 1,000 shares for $226,070; Rohit Grover (President, International) sold 1,750 shares for $395,622.50.
- Seven tax-withholding transactions (Form 4 code 'F') totaled $550,855 in surrendered shares, standard practice upon vesting of equity awards.
- All activity is consistent with regular compensation cycles and not indicative of directional sentiment.
Financial Impact
$1.17 million in total insider transaction value, of which $621,692 was open-market selling and $550,855 was tax withholding. Less than 0.002% of market cap.
Risk Factors
- Misinterpretation of tax-withholding events as active selling.
- Perception risk if media highlights executive sales without context.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (18 trades, 7d window) | cluster-HSY-1772229150021 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 17, 2026 6w ago | Insider Cluster | $183.45 $170.79 | ▼ −6.90% | ▼ −5.59% | $160.19 (−12.68%) |
Aug 12, 2026 7w ago | Insider Cluster | $184.23 $174.34 | ▲ +5.37% | ▲ +3.47% | $160.19 (+13.05%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 7, 2026 8w ago | Insider Cluster | $182.75 $173.27 | ▼ −5.19% | ▼ −4.27% | $160.19 (−12.34%) |
Aug 6, 2026 8w ago | Insider Cluster | $183.02 $175.06 | ▼ −4.35% | ▼ −4.95% | $160.19 (−12.47%) |
Jul 30, 2026 9w ago | 8-K | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 30, 2026 9w ago | Press Release | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 29, 2026 9w ago | Insider Cluster | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 27, 2026 9w ago | Insider Cluster | $183.39 $187.18 | ▲ +2.07% | ▼ −1.31% | $160.19 (−12.65%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access