Monitor for additional selling in next 30 days; current activity is consistent with routine equity settlement and not indicative of material concern given small size relative to market cap.
Price Chart
Executive Summary
A recent insider trading cluster at Hershey (HSY) shows one CEO share award and multiple tax-related share withholdings, alongside open-market sales by two executives totaling $621.7K. The sales represent a small fraction of market cap and appear part of routine post-vesting tax settlements rather than discretionary selling.
Key Financial Metrics
Key Facts
- CEO Tanner Kirk was granted 18,988 shares (non-cash, $0 value) on 2026-02-25
- SVP Reiman Jason sold 1,000 shares for $226,070 and SVP Grover Rohit sold 1,750 shares for $395,622.50 in open-market transactions
- Six insiders had tax withholding events totaling $433,246 in surrendered shares, standard practice upon vesting of equity awards
- Total open-market selling: $621,692.50 (~0.0013% of $46.9B market cap)
- No open-market purchases observed
Financial Impact
$621.7K in net open-market sales by two executives; tax withholdings totaled $433.2K across six insiders
Risk Factors
- Perception risk if media mischaracterizes tax withholdings as insider selling
- Limited insider buying signal — no open-market purchases observed
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (9 trades, 7d window) | cluster-HSY-1772227200524 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 17, 2026 6w ago | Insider Cluster | $183.45 $170.79 | ▼ −6.90% | ▼ −5.59% | $160.19 (−12.68%) |
Aug 12, 2026 7w ago | Insider Cluster | $184.23 $174.34 | ▲ +5.37% | ▲ +3.47% | $160.19 (+13.05%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 7, 2026 8w ago | Insider Cluster | $182.75 $173.27 | ▼ −5.19% | ▼ −4.27% | $160.19 (−12.34%) |
Aug 6, 2026 8w ago | Insider Cluster | $183.02 $175.06 | ▼ −4.35% | ▼ −4.95% | $160.19 (−12.47%) |
Jul 30, 2026 9w ago | 8-K | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 30, 2026 9w ago | Press Release | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 29, 2026 9w ago | Insider Cluster | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 27, 2026 9w ago | Insider Cluster | $183.39 $187.18 | ▲ +2.07% | ▼ −1.31% | $160.19 (−12.65%) |
US Market Status
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