No material insider selling signal; activity aligns with routine equity compensation tax settlements. Monitor for additional open-market sales in coming weeks that could indicate broader sentiment shifts.
Price Chart
Executive Summary
Seven executives at The Hershey Company engaged in tax withholding transactions, surrendering shares worth $561K, while two executives conducted open-market sales totaling $621.7K in the past week. The majority of the activity represents non-cash tax settlements related to equity vesting, not discretionary selling.
Key Financial Metrics
Key Facts
- Two open-market sales by C-suite executives: Rohit Grover (President, International) sold $395.6K, Jason Reiman (SVP Supply Chain) sold $226.1K
- Five tax withholding transactions (F codes) totaling $561.1K involving CFO Steven Voskuil, CTO Deepak Bhatia, and other senior executives
- Total insider transaction value: $1.18M over 7 days, with $621.7K in actual selling
- Open-market selling represents 0.0013% of $46.2B market cap — well below materiality threshold
- All transactions occurred at ~$226.07 per share
Financial Impact
$621.7K in net open-market selling, $561.1K in non-cash tax withholding
Risk Factors
- Perception risk from concentrated timing of transactions
- Potential misinterpretation of tax withholding as discretionary selling
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (8 trades, 7d window) | cluster-HSY-1772143904260 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 17, 2026 6w ago | Insider Cluster | $183.45 $170.79 | ▼ −6.90% | ▼ −5.59% | $160.19 (−12.68%) |
Aug 12, 2026 7w ago | Insider Cluster | $184.23 $174.34 | ▲ +5.37% | ▲ +3.47% | $160.19 (+13.05%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 7, 2026 8w ago | Insider Cluster | $182.75 $173.27 | ▼ −5.19% | ▼ −4.27% | $160.19 (−12.34%) |
Aug 6, 2026 8w ago | Insider Cluster | $183.02 $175.06 | ▼ −4.35% | ▼ −4.95% | $160.19 (−12.47%) |
Jul 30, 2026 9w ago | 8-K | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 30, 2026 9w ago | Press Release | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 29, 2026 9w ago | Insider Cluster | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 27, 2026 9w ago | Insider Cluster | $183.39 $187.18 | ▲ +2.07% | ▼ −1.31% | $160.19 (−12.65%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access