Insider Cluster (2 insiders) ·Filed Apr 20, 2026

HSY

HERSHEY CO
NEUTRAL
Impact 2/10
Horizonimmediate Processed5mo ago
Insider cluster: 2 insiders, $975K total
Actionable Insight • Neutral

Insider selling is immaterial relative to market cap and represents routine diversification or tax-related activity. No actionable signal; continue monitoring for larger clusters or changes in trading patterns.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d
HSY ▼ -11.06% at T+60d
NEUTRAL call ✗ call lost -11.06% · α vs SPY -17.84% · entry $191.45 → $170.27
Entry anchored
Apr 17, 03:59 PM ET
via exchange tick
T+1d
-1.43%
call -1.43% · α -0.78%
$188.71
settled 6mo ago
T+5d
-2.59%
call -2.59% · α -3.50%
$186.49
settled 5mo ago
T+20d
+0.15%
call +0.15% · α -4.06%
$191.73
settled 5mo ago
T+60d
-11.06%
call -11.06% · α -17.84%
$170.27
settled 3mo ago

Price Chart

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Executive Summary

Insider cluster at Hershey shows two insiders selling a total of ~$975K in open-market transactions over a week, representing a trivial 0.0026% of market cap. Selling includes CFO Steven Voskuil ($291K) and the Hershey Trust ($684K). No buying activity.

Key Financial Metrics

Direction
selling
Total Value
$975.0K
Insiders
2

Key Facts

  • Total insider sales of ~$975K over April 20-27, 2026, all open-market sales.
  • CFO Steven Voskuil sold 1,500 shares for ~$291K; Hershey Trust sold 3,666 shares for ~$684K.
  • Value is 0.0026% of company's $38.1B market cap, well below materiality threshold.
  • No insider purchases in the cluster window.

Financial Impact

Negligible; $975K is 0.0026% of $38.1B market cap.

Risk Factors

  • Minimal — no material insider selling signal.

Market Snapshot

Exchange
NYSE
Sector
Sugar & Confectionery Products
Analyst Consensus
34% bullish (29 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-HSY-1777498331683
32 reports for HSY
Performance horizon
83% Hit rate 5 of 6 directional calls best @ T+20▲ +5.37%Aug 12, 2026
Filters
Rows
Reports for HSY — sortable, filterable
TypeNow
Aug 17, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.45 $170.79▼ −6.90%▼ −5.59%$160.19 (−12.68%)
Aug 12, 2026
7w ago
Insider Cluster
BEARISH ★ 4/10
$184.23 $174.34▲ +5.37%▲ +3.47%$160.19 (+13.05%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 7, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$182.75 $173.27▼ −5.19%▼ −4.27%$160.19 (−12.34%)
Aug 6, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.02 $175.06▼ −4.35%▼ −4.95%$160.19 (−12.47%)
Jul 30, 2026
9w ago
8-K
BULLISH ★ 6/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 30, 2026
9w ago
Press Release
BULLISH ★ 7/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 29, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 27, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.39 $187.18▲ +2.07%▼ −1.31%$160.19 (−12.65%)
Showing 10 of 32

US Market Status

Market Closed — Opens Mon (64h 12m)

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Report published Apr 29, 2026