Insider Cluster (2 insiders) ·Filed Apr 2, 2026

HSY

HERSHEY CO
NEUTRAL
Impact 5/10
Horizondays Processed5mo ago
Insider cluster: 2 insiders, $43K total
Actionable Insight • Neutral

While the sales are modest relative to market cap and may be routine, their proximity to earnings and investor communications suggests possible caution. Monitor for follow-up filings or commentary on capital allocation and growth strategy.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
HSY ▼ -14.91% at T+60d
NEUTRAL call ✗ call lost -14.91% · α vs SPY -29.07% · entry $206.19 → $175.45
Entry anchored
Apr 1, 03:59 PM ET
via exchange tick
T+1d
+0.86%
call +0.86% · α +0.39%
$207.97
settled 6mo ago
T+5d
-1.88%
call -1.88% · α -5.50%
$202.31
settled 6mo ago
T+20d
-9.92%
call -9.92% · α -19.79%
$185.74
settled 5mo ago
T+60d
-14.91%
call -14.91% · α -29.07%
$175.45
settled 3mo ago

Price Chart

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Executive Summary

The Hershey Trust Co, trustee for Milton Hershey School, sold over $788,000 in shares across four open-market transactions in the past week, while a company director sold $26,000 worth. These trades follow closely after the company's recent earnings release and investor day presentation, suggesting possible strategic rebalancing in light of updated guidance or performance.

Key Financial Metrics

Direction
selling
Total Value
$874.8K
Insiders
2

Key Facts

  • Hershey Trust Co sold $762,234 in shares on 2026-04-10, $17,023 on 2026-04-09, $86,017 on 2026-04-08, and $3,502 on 2026-04-07, totaling $848,776 in open-market sales over 7 days.
  • Director Robbin-Coker Cordel sold $26,000 worth of shares on 2026-04-02.
  • Total cluster value: $874,776 (approximately 0.21% of $41.0B market cap).
  • Sales occurred within 14 days of HSY's 8-K filing (Items 2.02, 7.01, 9.01) reporting earnings and hosting an investor day.

Financial Impact

$874,776 in insider sales over 7 days

insider ownershipmarket sentiment

Risk Factors

  • Perception of insider skepticism if no clear rationale is provided for sales.
  • Potential for short-term downward pressure if retail investors interpret sales as negative signal.

Market Snapshot

Exchange
NYSE
Sector
Sugar & Confectionery Products

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-HSY-1776111411688
32 reports for HSY
Performance horizon
83% Hit rate 5 of 6 directional calls best @ T+20▲ +5.37%Aug 12, 2026
Filters
Rows
Reports for HSY — sortable, filterable
TypeNow
Aug 17, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.45 $170.79▼ −6.90%▼ −5.59%$160.19 (−12.68%)
Aug 12, 2026
7w ago
Insider Cluster
BEARISH ★ 4/10
$184.23 $174.34▲ +5.37%▲ +3.47%$160.19 (+13.05%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 7, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$182.75 $173.27▼ −5.19%▼ −4.27%$160.19 (−12.34%)
Aug 6, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.02 $175.06▼ −4.35%▼ −4.95%$160.19 (−12.47%)
Jul 30, 2026
9w ago
8-K
BULLISH ★ 6/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 30, 2026
9w ago
Press Release
BULLISH ★ 7/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 29, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 27, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.39 $187.18▲ +2.07%▼ −1.31%$160.19 (−12.65%)
Showing 10 of 32

US Market Status

Market Closed — Opens Mon (64h 12m)

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Report published Apr 13, 2026