Insider Cluster (2 insiders) ·Filed Apr 2, 2026

HSY

HERSHEY CO
NEUTRAL
Impact 3/10
Horizonimmediate Processed5mo ago
Insider cluster: 2 insiders, $44K total
Actionable Insight • Neutral

The sales are immaterial in size and typical for post-earnings trading windows. No alarm signals for traders; monitor for larger or more concentrated selling patterns in future filings.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d
HSY ▼ -14.91% at T+60d
NEUTRAL call ✗ call lost -14.91% · α vs SPY -29.07% · entry $206.19 → $175.45
Entry anchored
Apr 1, 03:59 PM ET
via exchange tick
T+1d
+0.86%
call +0.86% · α +0.39%
$207.97
settled 6mo ago
T+5d
-1.88%
call -1.88% · α -5.50%
$202.31
settled 6mo ago
T+20d
-9.92%
call -9.92% · α -19.79%
$185.74
settled 5mo ago
T+60d
-14.91%
call -14.91% · α -29.07%
$175.45
settled 3mo ago

Price Chart

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Executive Summary

Hershey Co insiders, including a director and the Milton Hershey School trust, sold $44K in shares over a 7-day window following the company's recent earnings release. The transactions are small relative to the company's $42B market cap and appear routine, with no indication of coordinated or material divestment.

Key Financial Metrics

Direction
selling
Total Value
$44.0K
Insiders
2

Key Facts

  • Cluster includes 2 insiders: Director Robbin-Coker Cordel and the Milton Hershey School trust (10% owner)
  • Total cluster value: $44,000 in open-market sales
  • Trades occurred between 2026-04-02 and 2026-04-06
  • All transactions were open-market sales (code S)
  • Recent earnings filing (8-K) on 2026-03-31 precedes the trading activity

Financial Impact

$44,000 in total sales, representing less than 0.0001% of $42B market cap

insider ownershipshare count

Risk Factors

  • Minimal risk — activity is routine and low volume
  • Potential perception risk if trust sales accelerate in future periods

Market Snapshot

Exchange
NYSE
Sector
Sugar & Confectionery Products

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-HSY-1775681842960
32 reports for HSY
Performance horizon
83% Hit rate 5 of 6 directional calls best @ T+20▲ +5.37%Aug 12, 2026
Filters
Rows
Reports for HSY — sortable, filterable
TypeNow
Aug 17, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.45 $170.79▼ −6.90%▼ −5.59%$160.19 (−12.68%)
Aug 12, 2026
7w ago
Insider Cluster
BEARISH ★ 4/10
$184.23 $174.34▲ +5.37%▲ +3.47%$160.19 (+13.05%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 7, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$182.75 $173.27▼ −5.19%▼ −4.27%$160.19 (−12.34%)
Aug 6, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.02 $175.06▼ −4.35%▼ −4.95%$160.19 (−12.47%)
Jul 30, 2026
9w ago
8-K
BULLISH ★ 6/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 30, 2026
9w ago
Press Release
BULLISH ★ 7/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 29, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 27, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.39 $187.18▲ +2.07%▼ −1.31%$160.19 (−12.65%)
Showing 10 of 32

US Market Status

Market Closed — Opens Mon (64h 12m)

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Report published Apr 8, 2026