Insider Cluster (2 insiders) ·Filed Apr 17, 2026

HSY

HERSHEY CO
NEUTRAL
Impact 3/10
Horizondays Processed5mo ago
Insider cluster: 2 insiders, $404K total
Actionable Insight • Neutral

Sales are modest relative to market cap and likely reflect routine portfolio management. Monitor next 10-Q for any changes in guidance or capital allocation strategy.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
HSY ▼ -10.99% at T+60d
NEUTRAL call ✗ call lost -10.99% · α vs SPY -17.13% · entry $192.63 → $171.46
Entry anchored
Apr 16, 03:59 PM ET
via exchange tick
T+1d
-0.61%
call -0.61% · α -0.42%
$191.45
settled 6mo ago
T+5d
-0.60%
call -0.60% · α -1.15%
$191.48
settled 5mo ago
T+20d
-1.20%
call -1.20% · α -6.57%
$190.32
settled 5mo ago
T+60d
-10.99%
call -10.99% · α -17.13%
$171.46
settled 3mo ago

Price Chart

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Executive Summary

Two insiders sold shares in HSY over a 7-day window, including CFO Steven Voskuil who sold $291K worth of stock and the Milton Hershey School trust which sold smaller lots totaling $188K. The total cluster value is $479K, representing less than 0.001% of the company's $38.8B market cap.

Key Financial Metrics

Direction
selling
Total Value
$833.8K
Insiders
2

Key Facts

  • CFO Steven Voskuil sold 1,500 shares at $194.10, totaling $291,150 on April 20, 2026
  • Hershey Trust Co, trustee for Milton Hershey School, conducted three open-market sales: 1,848 shares on April 15 ($354,612), 394 shares on April 16 ($75,235), and 593 shares on April 17 ($112,835), totaling $542,683
  • All transactions were open-market sales (S)
  • Total value of insider cluster: $833,833 over 7 days
  • Cluster represents approximately 0.002% of HSY's $38.8B market cap

Financial Impact

$833,833 in total open-market sales over 7 days

insider ownershipmarket sentiment

Risk Factors

  • CFO selling may signal lack of confidence, though size is small
  • Concentration of selling among key holders could amplify perception if trend continues

Market Snapshot

Exchange
NYSE
Sector
Sugar & Confectionery Products

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-HSY-1776802683589
32 reports for HSY
Performance horizon
83% Hit rate 5 of 6 directional calls best @ T+20▲ +5.37%Aug 12, 2026
Filters
Rows
Reports for HSY — sortable, filterable
TypeNow
Aug 17, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.45 $170.79▼ −6.90%▼ −5.59%$160.19 (−12.68%)
Aug 12, 2026
7w ago
Insider Cluster
BEARISH ★ 4/10
$184.23 $174.34▲ +5.37%▲ +3.47%$160.19 (+13.05%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 7, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$182.75 $173.27▼ −5.19%▼ −4.27%$160.19 (−12.34%)
Aug 6, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.02 $175.06▼ −4.35%▼ −4.95%$160.19 (−12.47%)
Jul 30, 2026
9w ago
8-K
BULLISH ★ 6/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 30, 2026
9w ago
Press Release
BULLISH ★ 7/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 29, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 27, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.39 $187.18▲ +2.07%▼ −1.31%$160.19 (−12.65%)
Showing 10 of 32

US Market Status

Market Closed — Opens Mon (64h 12m)

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Report published Apr 21, 2026