The strong 2026 guidance, particularly the 79-89% EPS growth, is a significant positive signal after a weak 2025. Monitor upcoming quarterly reports to see if the company is on track to deliver on this ambitious recovery, as execution will be key to sustaining this bullish sentiment.
Price Chart
Executive Summary
Hershey reaffirmed its 2026 financial outlook during its Investor Day, projecting 4-5% net sales growth and a 79-89% increase in reported EPS, driven by gross margin recovery and strategic investments. This follows a weak 2025 performance, but the strong guidance suggests a significant turnaround is expected.
Key Financial Metrics
Key Facts
- Reaffirmed 2026 full-year guidance: net sales growth of 4% to 5% and reported EPS growth of 79% to 89%.
- Adjusted EPS growth for 2026 is expected to be 30% to 35%, driven by sales growth and gross margin recovery.
- The significant EPS growth projection follows a difficult 2025, where reported EPS declined 60.3%.
- The company is pursuing a strategy to 'Lead Next Generation Snacking' with innovation in salty and functional categories.
- The reaffirmation of strong guidance, despite a recent earnings miss, signals management's confidence in a recovery.
Financial Impact
Projected 2026 reported EPS of $7.77-$8.19, a 79-89% increase from 2025's $4.34.
Risk Factors
- The high growth projections are based on a low 2025 base due to a large derivative loss; actual underlying performance may be less robust.
- The company faces ongoing challenges with commodity costs and pricing elasticity, as noted in its prior earnings report.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 7 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 8-K Filing (Primary) | 0001628280-26-022272 |
| Exhibit: exhibit991-pressreleasedat.htm | 0001628280-26-022272 |
| Document: hsy-20260331.htm | 0001628280-26-022272 |
| Document: 0001628280-26-022272-index-headers.html | 0001628280-26-022272 |
| Document: 0001628280-26-022272-index.html | 0001628280-26-022272 |
| Document: 0001628280-26-022272.txt | 0001628280-26-022272 |
| 8-K Data (Synthetic) | 0001628280-26-022272 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 17, 2026 6w ago | Insider Cluster | $183.45 $170.79 | ▼ −6.90% | ▼ −5.59% | $160.19 (−12.68%) |
Aug 12, 2026 7w ago | Insider Cluster | $184.23 $174.34 | ▲ +5.37% | ▲ +3.47% | $160.19 (+13.05%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 10, 2026 7w ago | Insider Cluster | $181.98 $172.19 | ▼ −5.38% | ▼ −4.32% | $160.19 (−11.97%) |
Aug 7, 2026 8w ago | Insider Cluster | $182.75 $173.27 | ▼ −5.19% | ▼ −4.27% | $160.19 (−12.34%) |
Aug 6, 2026 8w ago | Insider Cluster | $183.02 $175.06 | ▼ −4.35% | ▼ −4.95% | $160.19 (−12.47%) |
Jul 30, 2026 9w ago | 8-K | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 30, 2026 9w ago | Press Release | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 29, 2026 9w ago | Insider Cluster | $177.23 $181.32 | ▲ +2.31% | ▼ −1.66% | $160.19 (−9.61%) |
Jul 27, 2026 9w ago | Insider Cluster | $183.39 $187.18 | ▲ +2.07% | ▼ −1.31% | $160.19 (−12.65%) |
US Market Status
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