8-K ·Filed Jul 30, 2026

HSY

HERSHEY CO
BULLISH
Impact 6/10
Horizondays Processed2mo ago SEC0001628280-26-050769
8-K Item 2.02: Earnings release
Actionable Insight ▲ Bullish

The strong EPS beat and narrowed guidance are positive, but the 8% organic volume decline and International segment loss warrant caution. Monitor Q3 consumer demand elasticity and the trajectory of commodity costs, which remain key swing factors for margin sustainability.

DirectionBullish
Confidencehigh
Horizondays
Latest settled — T+20d ⚠ clustered
HSY ▲ +2.31% at T+20d
LONG call ✓ call won +2.31% · α vs SPY -1.66% · entry $177.23 → $181.32
Next anchor: T+60d in 21d
Latest observation: T+42 -4.25% FF3 residual α
Entry anchored
Jul 29, 03:59 PM ET
via exchange tick
T+1d
-1.23%
call -1.23% · α -1.94%
$175.05
settled 2mo ago
T+5d
+3.27%
call +3.27% · α -0.36%
$183.02
settled 8w ago
T+20d
+2.31%
call +2.31% · α -1.66%
$181.32
settled 5w ago
T+60d
—
call — · α —
—
in 21d

Price Chart

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Executive Summary

Hershey reported Q2 2026 adjusted EPS of $1.90, a 57.0% YoY increase and a 33.1% beat vs the $1.43 consensus, on net sales of $2.787B (+6.6% reported, +3.6% organic). The company narrowed its full-year guidance to the upper end of prior ranges, with adjusted EPS growth now expected at 32.5%-35% and organic net sales growth at 3%-3.5%. While the headline earnings beat is strong, organic volume declined 8% in the quarter, and the International segment swung to a loss, tempering the overall bullish read-through.

Key Financial Metrics

EPS
$1.90
est $1.43 · +32.9%
Revenue
$2.8B
est $2.6B · +6.0% · +6.6% YoY
Rating
strong beat
Guidance
4.5% to 5% growth
raised
Gross Margin
45.3%

Key Facts

  • Q2 2026 adjusted EPS of $1.90 beat consensus of $1.43 by 33.1% and increased 57.0% YoY.
  • Reported net sales of $2.787B (+6.6% reported, +3.6% organic constant currency) vs consensus of $2.63B.
  • Full-year guidance narrowed: adjusted EPS growth raised to 32.5%-35% (from 30%-35%), organic net sales growth raised to 3%-3.5% (from 2.5%-3.5%).
  • Organic volume declined 8% in Q2, driven by price elasticity in North America Confectionery and International.
  • North America Confectionery segment margin expanded 830 bps to 32.5%, while International segment swung to a loss of $5.1M.

Financial Impact

Adjusted EPS of $1.90 beat consensus by $0.47 (33.1%), with full-year adjusted EPS guidance narrowed to $8.36-$8.52.

epsrevenueguidancemargins

Risk Factors

  • Sustained volume declines from price elasticity could pressure top-line growth.
  • International segment swung to a loss, indicating margin pressure from raw material and manufacturing costs.
  • Tariff and commodity cost volatility remain unhedged in forward guidance.

Market Snapshot

Exchange
NYSE
Sector
Sugar & Confectionery Products
Analyst Consensus
39% bullish (28 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 6 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001628280-26-050769
Document: hsy-20260730.htm0001628280-26-050769
Document: 0001628280-26-050769-index-headers.html0001628280-26-050769
Document: 0001628280-26-050769-index.html0001628280-26-050769
Document: 0001628280-26-050769.txt0001628280-26-050769
8-K Data (Synthetic)0001628280-26-050769
32 reports for HSY
Performance horizon
80% Hit rate 4 of 5 directional calls best @ T+20▲ +5.37%Aug 12, 2026
Filters
Rows
Reports for HSY — sortable, filterable
TypeNow
Aug 17, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.45 $170.79▼ −6.90%▼ −5.59%$160.19 (−12.68%)
Aug 12, 2026
7w ago
Insider Cluster
BEARISH ★ 4/10
$184.23 $174.34▲ +5.37%▲ +3.47%$160.19 (+13.05%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 7, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$182.75 $173.27▼ −5.19%▼ −4.27%$160.19 (−12.34%)
Aug 6, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.02 $175.06▼ −4.35%▼ −4.95%$160.19 (−12.47%)
Jul 30, 2026
9w ago
8-K
BULLISH ★ 6/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 30, 2026
9w ago
Press Release
BULLISH ★ 7/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 29, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 27, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.39 $187.18▲ +2.07%▼ −1.31%$160.19 (−12.65%)
Showing 10 of 32

US Market Status

Market Closed — Opens Mon (64h 10m)

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