8-K ·Filed Apr 30, 2026

HSY

HERSHEY CO
BULLISH
Impact 7/10
Horizondays Processed5mo ago SEC0001628280-26-028569
8-K Item 2.02: Earnings release
Actionable Insight ▲ Bullish

The strong beat and reaffirmed guidance suggest Hershey is successfully passing through price increases to offset commodity and tariff costs, though volume declines bear watching. The stock should react positively to the EPS beat and maintained outlook. Monitor Q2 for volume elasticity trends and any tariff escalation that could pressure margins.

DirectionBullish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d ⚠ clustered
HSY ▼ -2.24% at T+60d
LONG call ✗ call lost -2.24% · α vs SPY -5.35% · entry $184.32 → $180.19
Entry anchored
Apr 30, 2026
via day open
T+1d
-1.83%
call -1.83% · α -2.05%
$180.95
settled 5mo ago
T+5d
+0.71%
call +0.71% · α -1.02%
$185.63
settled 5mo ago
T+20d
+5.27%
call +5.27% · α +0.04%
$194.03
settled 4mo ago
T+60d
-2.24%
call -2.24% · α -5.35%
$180.19
settled 2mo ago

Price Chart

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Executive Summary

Hershey reported Q1 2026 net sales of $3,104.2M (+10.6% YoY) and adjusted EPS of $2.35 (+12.4% YoY), beating consensus estimates of $2.04 EPS and $3.03B revenue. The company reaffirmed its full-year 2026 guidance for 4-5% net sales growth and 30-35% adjusted EPS growth, signaling confidence despite volume declines and tariff headwinds.

Key Financial Metrics

EPS
$2.35
est $2.04 · +15.2%
Revenue
$3.1B
est $3.0B · +2.4% · +10.6% YoY
Rating
strong beat
Guidance
4% to 5% growth
maintained
Gross Margin
39.4%

Key Facts

  • Q1 2026 net sales $3,104.2M, +10.6% YoY vs $2,805.4M
  • Adjusted EPS $2.35, +12.4% YoY vs $2.09
  • Reported EPS $2.13, +93.6% YoY vs $1.10 (boosted by lower derivative mark-to-market losses)
  • Organic constant currency net sales +7.9%, driven by 10 points of price realization, partially offset by 2 points volume decline
  • North America Confectionery segment sales +8.3% to $2,489.9M, segment margin +150bps to 31.8%
  • North America Salty Snacks sales +26.0% (20pts from LesserEvil acquisition), but segment income -18.1% due to supply chain costs and marketing investment
  • International segment sales +16.1% to $264.2M, but segment income -46.8% due to commodity costs and advertising
  • Reported gross margin 39.4% vs 33.7% (+570bps); adjusted gross margin 40.4% vs 41.2% (-80bps) due to commodity and tariff costs
  • Reported operating profit $640.7M, +73.5%; adjusted operating profit $686.5M, +12.9%
  • Reaffirmed FY2026 guidance: net sales growth 4-5%, organic net sales growth 2.5-3.5%, adjusted EPS growth 30-35%
  • FY2026 adjusted EPS guidance range $8.20-$8.52 vs 2025 $6.31
  • Volume declined ~2% overall, with North America Confectionery volume -4% due to price elasticity

Financial Impact

Q1 adjusted EPS of $2.35 beat consensus of $2.04 by ~15.2%; revenue of $3.104B beat consensus of $3.03B by ~2.4%

revenueepsgross marginoperating profit

Risk Factors

  • Volume declining ~2% overall and ~4% in core Confectionery segment signals price elasticity pressure
  • Adjusted gross margin contracted 80bps YoY to 40.4% due to commodity and tariff costs
  • Salty Snacks and International segments saw significant segment income declines (-18.1% and -46.8% respectively)
  • Tariff and commodity cost headwinds could intensify, pressuring full-year margins
  • CMG market share declined due to increased competition

Market Snapshot

Exchange
NYSE
Sector
Sugar & Confectionery Products
Analyst Consensus
34% bullish (29 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 6 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001628280-26-028569
Document: hsy-20260430.htm0001628280-26-028569
Document: 0001628280-26-028569-index-headers.html0001628280-26-028569
Document: 0001628280-26-028569-index.html0001628280-26-028569
Document: 0001628280-26-028569.txt0001628280-26-028569
8-K Data (Synthetic)0001628280-26-028569
32 reports for HSY
Performance horizon
80% Hit rate 4 of 5 directional calls best @ T+20▲ +5.37%Aug 12, 2026
Filters
Rows
Reports for HSY — sortable, filterable
TypeNow
Aug 17, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.45 $170.79▼ −6.90%▼ −5.59%$160.19 (−12.68%)
Aug 12, 2026
7w ago
Insider Cluster
BEARISH ★ 4/10
$184.23 $174.34▲ +5.37%▲ +3.47%$160.19 (+13.05%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 10, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$181.98 $172.19▼ −5.38%▼ −4.32%$160.19 (−11.97%)
Aug 7, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$182.75 $173.27▼ −5.19%▼ −4.27%$160.19 (−12.34%)
Aug 6, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.02 $175.06▼ −4.35%▼ −4.95%$160.19 (−12.47%)
Jul 30, 2026
9w ago
8-K
BULLISH ★ 6/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 30, 2026
9w ago
Press Release
BULLISH ★ 7/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 29, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$177.23 $181.32▲ +2.31%▼ −1.66%$160.19 (−9.61%)
Jul 27, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$183.39 $187.18▲ +2.07%▼ −1.31%$160.19 (−12.65%)
Showing 10 of 32

US Market Status

Market Closed — Opens Mon (37h 51m)

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